Effective Public Relations / Edition 8

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More About This Textbook

Overview

Effective Public Relations, Eighth Edition, will complete half a century of defining public relations as a profession, schooling its practitioners, and serving as a reference for those in the calling. For many of those years this book has been viewed as "the bible of public relations," often referred to as simply "Cutlip and Center.".
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Editorial Reviews

Booknews
A textbook and reference first published in 1978 and most recently revised in 1994. It explains the basic concepts of the field and its conduct in various settings and the theory, principles, and processes that guide the practice. The treatment is intended as an introduction and preparation for more specialized courses on strategy and tactics for solving particular problems, writing and techniques, research, evaluation, and management. The eighth edition contains new data, ideas, examples, and sources. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780135412114
  • Publisher: Pearson
  • Publication date: 7/26/1999
  • Edition description: Older Edition
  • Edition number: 8
  • Pages: 608
  • Product dimensions: 7.58 (w) x 9.44 (h) x 1.13 (d)

Table of Contents

Pt. I Concept, Practitioners, Context, and Origins 1
Ch. 1 Introduction to Contemporary Public Relations 1
Ch. 2 Practitioners of Public Relations 29
Ch. 3 Organizational Settings 59
Ch. 4 Historical Origins 101
Pt. II Foundations 143
Ch. 5 Ethics and Professionalism 143
Ch. 6 Legal Considerations 179
Ch. 7 Theoretical Underpinnings: Adjustment and Adaptation 219
Ch. 8 Communication and Public Opinion 249
Ch. 9 Media and Media Relations 283
Pt. III Management Process 339
Ch. 10 Step One: Defining Public Relations Problems 339
Ch. 11 Step Two: Planning and Programming 369
Ch. 12 Step Three: Taking Action and Communicating 403
Ch. 13 Step Four: Evaluating the Program 429
Pt. IV The Practice 457
Ch. 14 Business and Industry 457
Ch. 15 Government and Politics 487
Ch. 16 Nonprofit Organizations, Health Care, and Education 519
Ch. 17 Trade Associations, Professional Societies, and Labor Unions 555
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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews

  • Anonymous

    Posted October 12, 2002

    More, Not Less

    Effective Public Relations is a classic text in the public relations field. Its early editions were models for the textbooks that followed. But the more recent editions are a step back -- like this one. It still has a lot to offer as an overview of the PR function, but it's too sketchy, particularly in areas of practice that have grown and developed in the past 10 years such as crisis communications. And video and Internet technology, which have exploded as PR tools since the early 1990's, is all but absent. I would opt for a larger, more expansive edition that incorporates more history and more current examples of the dramatically dynamic world of PR that has evolved since the late 1980's, and that addresses trends and issues such as the incursion of advertising and marketing into the PR realm and the globalization of the professional practice. More current and interesting case examples, too, to support some of the basic premises expressed in the text. And the publisher should put a lot more effort into making the book's design more interesting and readable. Textbook layout has advanced considerably in recent years. This book looks old-fashion.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted February 9, 2000

    EPR helped me pass the APR exam

    I sat for and passed PRSA's accreditation exam in September '99. Without EPR, the official PRSA-endorsed exam prep book, I never would have passed.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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