Effective Small Business Management / Edition 9

Effective Small Business Management / Edition 9

by Norman M. Scarborough, Doug Wilson, Thomas W. Zimmerer
     
 

This book provides you a pathway to launching a new, small business successfully.

The edition provides information on the right way to launch and mange a small business with the staying power to succeed and grow.

This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards

See more details below

Overview

This book provides you a pathway to launching a new, small business successfully.

The edition provides information on the right way to launch and mange a small business with the staying power to succeed and grow.

This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.

Product Details

ISBN-13:
9780136152705
Publisher:
Prentice Hall
Publication date:
04/10/2008
Series:
Pearson Custom Business Resources Series
Edition description:
Older Edition
Pages:
928
Product dimensions:
8.75(w) x 11.05(h) x 1.45(d)

Table of Contents

Preface
Sect. IThe Challenge of Entrepreneurship1
Sect. IIBuilding the Business Plan: Beginning Considerations93
Sect. IIIBuilding the Business Plan: Marketing and Financial Considerations233
Sect. IVMarketing for the Small Business: Building a Competitive Edge375
Sect. VPutting the Business Plan to Work: Sources of Funds491
Sect. VILocation and Layout: Key Criteria577
Sect. VIIManaging Inventory in the Small Business: A Key to Quality623
Sect. VIIIControlling the Small Business: Techniques for Enhancing Profitability683
Sect. IXManaging People: The Most Valuable Resource767
Sect. XLegal Aspects of Small Business: Law and Government807
Appendix A: The Emerald Earth Trading Company834
Appendix B: The Small Business Management Audit848
Appendix C: Texas and the Small Business853
Index869

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