Effective Small Business Management / Edition 9

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More About This Textbook

Overview

This book provides you a pathway to launching a new, small business successfully.

The edition provides information on the right way to launch and mange a small business with the staying power to succeed and grow.

This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.

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Product Details

  • ISBN-13: 9780136152705
  • Publisher: Prentice Hall
  • Publication date: 4/10/2008
  • Series: Pearson Custom Business Resources Series
  • Edition description: Older Edition
  • Edition number: 9
  • Pages: 928
  • Product dimensions: 8.75 (w) x 11.05 (h) x 1.45 (d)

Table of Contents

Preface
Sect. I The Challenge of Entrepreneurship 1
Sect. II Building the Business Plan: Beginning Considerations 93
Sect. III Building the Business Plan: Marketing and Financial Considerations 233
Sect. IV Marketing for the Small Business: Building a Competitive Edge 375
Sect. V Putting the Business Plan to Work: Sources of Funds 491
Sect. VI Location and Layout: Key Criteria 577
Sect. VII Managing Inventory in the Small Business: A Key to Quality 623
Sect. VIII Controlling the Small Business: Techniques for Enhancing Profitability 683
Sect. IX Managing People: The Most Valuable Resource 767
Sect. X Legal Aspects of Small Business: Law and Government 807
Appendix A: The Emerald Earth Trading Company 834
Appendix B: The Small Business Management Audit 848
Appendix C: Texas and the Small Business 853
Index 869
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