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This book provides you a pathway to launching a new, small business successfully.
The edition provides information on the right way to launch and mange a small business with the staying power to succeed and grow.
This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.
|Sect. I||The Challenge of Entrepreneurship||1|
|Sect. II||Building the Business Plan: Beginning Considerations||93|
|Sect. III||Building the Business Plan: Marketing and Financial Considerations||233|
|Sect. IV||Marketing for the Small Business: Building a Competitive Edge||375|
|Sect. V||Putting the Business Plan to Work: Sources of Funds||491|
|Sect. VI||Location and Layout: Key Criteria||577|
|Sect. VII||Managing Inventory in the Small Business: A Key to Quality||623|
|Sect. VIII||Controlling the Small Business: Techniques for Enhancing Profitability||683|
|Sect. IX||Managing People: The Most Valuable Resource||767|
|Sect. X||Legal Aspects of Small Business: Law and Government||807|
|Appendix A: The Emerald Earth Trading Company||834|
|Appendix B: The Small Business Management Audit||848|
|Appendix C: Texas and the Small Business||853|