Effective Small Business Management : An Entrepreneurial Approach / Edition 6

Effective Small Business Management : An Entrepreneurial Approach / Edition 6

by Norman M. Scarborough
     
 

ISBN-10: 0130807087

ISBN-13: 9780130807083

Pub. Date: 06/07/1999

Publisher: Pearson Education

Exceptionally practical, this best-selling manual teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way — and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. The volume details the challenges and rewards

Overview

Exceptionally practical, this best-selling manual teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way — and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. The volume details the challenges and rewards of entrepreneurship, building the business plan, marketing strategies, finding financing, location and layout, techniques for enhancing profitability, managing people and the legal aspects of entrepreneurship. For small business owners and potential business owners.

Product Details

ISBN-13:
9780130807083
Publisher:
Pearson Education
Publication date:
06/07/1999
Edition description:
Older Edition
Pages:
848
Product dimensions:
8.30(w) x 10.33(h) x 1.46(d)

Table of Contents

Section I THE CHALLENGE OF ENTREPRENEURSHIP 1(38)
Enterpreneurs: The Driving Force Behind Small Business
1(38)
Section II: BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS 39(132)
Strategic Management and the Entrepreneur
39(31)
Choosing a Form of Ownership
70(31)
Franchising and the Entrepreneur
101(33)
Buying an Existing Business
134(37)
Section III BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS 171(134)
Creating the Marketing Plan
171(38)
Creating the Financial Plan
209(36)
Managing Cash Flow
245(34)
Crafting a Winning Business Plan
279(26)
Section IV MARKETING AND THE SMALL BUSINESS: BUILDING A COMPETITIVE EDGE 305(106)
Pricing for Profit
305(29)
Creative Use of Advertising and Promotion
334(40)
International Opportunities for Small Business
374(37)
Section V PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 411(80)
Sources of Equity Financing
411(42)
Sources of Debt Financing
453(38)
Section VI LOCATION AND LAYOUT: KEY CRITERIA 491(48)
Location, Layout, and Physical Facilities
491(48)
Section VII CONTROLLING THE SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY 539(108)
Purchasing, Quality Control, and Vendor Analysis
539(37)
Managing Inventory
576(32)
Using Technology to Gain a Competitive Edge
608(39)
Section VIII MANAGING PEOPLE: THE MOST VALUABLE RESOURCE 647(42)
Staffing and Leading a Growing Company
647(42)
Section IX LEGAL ASPECTS OF THE SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION 689
Management Succession and Risk Management Strategies in the Family Business
689(34)
Ethics, Social Responsibility, and the Enterpreneur
723(35)
The Legal Environment: Business Law and Government Regulation
758
Appendix Nature's Oven Business Plan A-1
Index 1-1(1)
Photo Credits 1-16

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