Effective Small Business Management : An Entrepreneurial Approach / Edition 6

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Overview

The sixth edition of Effective Small Business Management teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way.
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Editorial Reviews

Booknews
Teaches budding entrepreneurs hands-on tools and techniques for launching and managing a small business in the 21st century. Coverage include a business plan, marketing, sources of funds, location and layout, managing people, and legal issues. Offers thorough coverage of the Web, many real-life examples, and boxed features on web activities, plus first-person stories of entrepreneurs, advice on gaining a competitive edge, and international examples. Also includes chapter objectives, summaries, and experiential exercises. This sixth edition offers updated coverage of topics such as finding sources of financing and conducting business in global markets. Scarborough is affiliated with Presbyterian College. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780130807083
  • Publisher: Pearson Education
  • Publication date: 6/7/1999
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 848
  • Product dimensions: 8.30 (w) x 10.33 (h) x 1.46 (d)

Table of Contents

Sect. I The Challenge of Entrepreneurship 1
1 Entrepreneurs: The Driving Force Behind Small Business 1
Sect. II Building the Business Plan: Beginning Considerations 39
2 Strategic Management and the Entrepreneur 39
3 Choosing a Form of Ownership 70
4 Franchising and the Entrepreneur 101
5 Buying an Existing Business 134
Sect. III Building the Business Plan: Marketing and Financial Considerations 171
6 Creating the Marketing Plan 171
7 Creating the Financial Plan 209
8 Managing Cash Flow 245
9 Crafting a Winning Business Plan 279
Sect. IV Marketing and the Small Business: Building a Competitive Edge 305
10 Pricing for Profit 305
11 Creative Use of Advertising and Promotion 334
12 International Opportunities for Small Business 374
Sect. V Putting the Business Plan to Work: Sources of Funds 411
13 Sources of Equity Financing 411
14 Sources of Debt Financing 453
Sect. VI Location and Layout: Key Criteria 491
15 Location, Layout, and Physical Facilities 491
Sect. VII Controlling the Small Business: Techniques for Enhancing Profitability 539
16 Purchasing, Quality Control, and Vendor Analysis 539
17 Managing Inventory 576
18 Using Technology to Gain a Competitive Edge 608
Sect. VIII Managing People: The Most Valuable Resource 647
19 Staffing and Leading a Growing Company 647
Sect. IX Legal Aspects of the Small Business: Succession, Ethics, and Government Regulation 689
20 Management Succession and Risk Management Strategies in the Family Business 689
21 Ethics, Social Responsibility, and the Entrepreneur 723
22 The Legal Environment: Business Law and Government Regulation 758
App Nature's Oven Business Plan A-1
Index I-1
Photo Credits I-16
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