Effective Writing: Stunning Sentences, Powerful Paragraphs, Riveting Reports

by Bruce Ross-Larson

Overview

A source book of proven tips and techniques to make your writing clearer, simpler, and more memorable.

Whether it's a Web page on the Internet or a chapter in an annual budget report, readers today have less time to spend wading through text-they want the writing they read to be articulate and to the point. Effective Writing will help writers at any level of proficiency produce clear, concise writing structured around the messages they want to convey to their audience, and supported with strong, well-developed paragraphs and sentences. Written in plain language and a relaxed style, this book is easily adaptable to a wide variety of writing styles and tasks, and will be helpful at any stage of the process: conceptualization, writing, or editing.

Product Details

ISBN-13:	9780393046397
Publisher:	Norton, W. W. & Company, Inc.
Publication date:	08/17/1999
Series:	The Effective Writing Series
Edition description:	1 ED
Pages:	268
Sales rank:	706,230
Product dimensions:	5.80(w) x 8.50(h) x 1.00(d)

About the Author

Bruce Ross-Larson lives in Washington, D.C.

Editorial Reviews

Ross-Larson, founder of the American Writing Institute, here offers a three-part course in "effective writing." He starts with the basics in Stunning Sentences, which uses model sentences to illustrate different approaches, including Dramatic Flourishes, Credible Quotations, and Stark Attachments. He moves up to the next level with Powerful Paragraphs, which tells writers how to make strong points and to link their paragraphs together to make smooth and highly readable transitions. Many model paragraphs show readers how to use the techniques described. Finally, the reader is ready to write Riveting Reports. This book tells how to develop a theme, put together an outline, gather material, write drafts, and do a final edit. Instead of the time- honored note cards, Ross-Larson has writers taping sheets of paper to the walls to get a full view, very likely the best way to write and edit reports with word processors. These three books have good solid information for writers and would be especially useful for high school students. [These three titles are also available from Norton in a single hardcover called Effective Writing, ISBN 0-393-04639-7. $29.95.]--Lisa J. Cihlar, Monroe P.L., WI Copyright 1999 Cahners Business Information.

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