Effects of the Mass Media on the Use and Abuse of Alcohol

Effects of the Mass Media on the Use and Abuse of Alcohol

by Susan Ehrlich Martin
     
 

Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, & culture: an overview; a review of research on alcohol advertising & media content; advertising & marketing: applying the principles, practices , & outcomes to alcoholic beverages; health… See more details below

Overview

Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, & culture: an overview; a review of research on alcohol advertising & media content; advertising & marketing: applying the principles, practices , & outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, & media advocacy; & a synthesis of the issues. Illustrated.

Product Details

ISBN-13:
9780788125706
Publisher:
DIANE Publishing Company
Publication date:
11/01/1995
Pages:
302

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