Effects of the Mass Media on the Use and Abuse of Alcoholby Susan Ehrlich Martin
Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, & culture: an overview; a review of research on alcohol advertising & media content; advertising & marketing: applying the principles, practices , & outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, & media advocacy; & a synthesis of the issues. Illustrated.
- DIANE Publishing Company
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