Table of Contents
Foreword Michael E. Gerber ix
Introduction 1
Chapter 1 From a Van to An Empire: Nurturing Our Inner Entrepreneur 5
Chapter 2 The Business Commandments for the Twenty-First Century Entrepreneur 32
Chapter 3 Get Ready: The Making of an Entrepreneur 44
Chapter 4 Hustle and Grow: Creating Your Business Foundation 63
Chapter 5 Till Death Do Us Part: Creating Partnerships Without Fists 87
Chapter 6 Playing the Game: A New Spin on a Traditional Idea 102
Chapter 7 People Equity: Building Staff and Client Loyalty 113
Chapter 8 Evolution of a Brand: Standing Out in a Crowed Landscape 136
Chapter 9 Generation Text: New Technology Meets a Traditional Business 162
Chapter 10 Death of the Salesman: Optimizing Your Ability to Make the Sale 181
Chapter 11 Systemizing Your Business for the Long Haul: Using a Franchise Model Even If You Don't Franchise 198
Chapter 12 Simple Business, Smart Money: Turning Ideas You're Passionate About into Profit 214
Chapter 13 Keeping Your Edge: Working Smarter and Playing Harder 233
Acknowledgments 251
Index 255
