El Arte de Negociar y Persuadir

Overview

Presented in this guide to success are simple, field-tested strategies for improving negotiation and persuasion skills, building a business or network, and increasing income. Included are lessons for creating powerful presentations, tips on using body language and reading signals, and techniques for generating a positive image.Se presentan en esta guía para el éxito estrategias sencillas y probadas para mejorar las habilidades de negociación y persuasión, comenzar y desarrollar una empresa o red de negocios, y ...
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Overview

Presented in this guide to success are simple, field-tested strategies for improving negotiation and persuasion skills, building a business or network, and increasing income. Included are lessons for creating powerful presentations, tips on using body language and reading signals, and techniques for generating a positive image.Se presentan en esta guía para el éxito estrategias sencillas y probadas para mejorar las habilidades de negociación y persuasión, comenzar y desarrollar una empresa o red de negocios, y aumentar los ingresos. Se incluyen lecciones para crear presentaciones poderosas, pistas en cómo usar el lenguaje corporal y leer sus signos, y técnicas para generar una imagen positiva.

Author Biography: Allan Pease is the author of Body Language and the coauthor of Why Men Don't Listen and Women Can't Read Maps.

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Editorial Reviews

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This smooth translation of the international best seller by Australian self-help expert Pease guarantees financial success through a series of sales and network marketing tips. Several vignettes illustrate why some network marketers are so successful at recruiting new members. Basically, Pease argues, the key is to memorize and then print, on the back of business cards, what he lists as the five golden questions that lead to success. Marketers should pull out their cards, ask the questions to the perspective recruits-"what is the number one priority in your life?" for instance-and let them provide the answers. But even if the open-ended questioning proposed here is a great interview technique, it doesn't necessarily assure financial independence. In the remaining chapters, Pease shares valuable tips on public presentation and body language, and provides some interesting advice on appropriate body space and hand gestures, as they can vary significantly from culture to culture. But the book's dated illustrations and lack of recommended readings hint that perhaps Pease's research is not as thorough or up to date as promised. Roger Axtell's Gestos (Gestures: The Do's and Taboos of Body Language Around the World, Iberia, 1993), which provides substantial resource lists, would be preferred. Recommended for public libraries if no other title on body language is available in Spanish.
—Maureen Beristain, Winspear Business Reference Lib., Univ. of Alberta, Edmonton, Canada Copyright 2003 Reed Business Information.
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Product Details

  • ISBN-13: 9788497350181
  • Publisher: Amat Editorial
  • Publication date: 3/1/2003
  • Language: Spanish
  • Edition description: Spanish-language Edition
  • Pages: 110
  • Product dimensions: 6.32 (w) x 9.24 (h) x 0.34 (d)

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