El Mundo Groundswell

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8492452196 Rustica con solapas Optimo estado, nuevo 380 pp. 21,5 cm. .(Nuevos Paradigmas)

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Overview

En todo momento, los consumidores, a través de infinidad de blogs, están informando, compartiendo, criticando y recomendando los productos y servicios que consumen cotidianamente y opinando acerca de cada una de las acciones que emprenden las empresas. El auge de sitios de encuentro como Facebook, MySpace y tantos otros han dado nacimiento a un nuevo fenómeno de movimientos sociales conectados y surgidos como oleadas a través de Internet. A este movimiento los autores del libro lo llaman el mundo Groundswell. A uno le puede gustar o no esta nueva tendencia social, pero lo que no puede hacer es ignorarla. Con muchos ejemplos y datos estadísticos, este libro le ayudará a entender mejor estos nuevos movimientos sociales y a
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More About This Book

Overview

En todo momento, los consumidores, a través de infinidad de blogs, están informando, compartiendo, criticando y recomendando los productos y servicios que consumen cotidianamente y opinando acerca de cada una de las acciones que emprenden las empresas. El auge de sitios de encuentro como Facebook, MySpace y tantos otros han dado nacimiento a un nuevo fenómeno de movimientos sociales conectados y surgidos como oleadas a través de Internet. A este movimiento los autores del libro lo llaman el mundo Groundswell. A uno le puede gustar o no esta nueva tendencia social, pero lo que no puede hacer es ignorarla. Con muchos ejemplos y datos estadísticos, este libro le ayudará a entender mejor estos nuevos movimientos sociales y a saber cómo participar en ellos y aprovechar todo su potencial.

Product Details

  • ISBN-13: 9788492452194
  • Publisher: Urano Publishing, Inc.
  • Publication date: 5/31/2009
  • Language: Spanish
  • Edition description: Spanish-language Edition
  • Pages: 380
  • Product dimensions: 5.40 (w) x 8.40 (h) x 1.10 (d)

Meet the Author

Charlene Li
Charlene Li

Charlene Li is a vice president and principal analyst at Forrester. She is the driving force behind Forrester's Social Computing and Web 2.0 research.


Josh Bernoff, is a vice president and principal analyst at Forrester Research, and one of America's most frequently quoted research analysts.

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