Electric Sounds: Technological Change and the Rise of Corporate Mass Media

Electric Sounds: Technological Change and the Rise of Corporate Mass Media

by Steve Wurtzler
     
 

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ISBN-10: 0231136773

ISBN-13: 9780231136778

Pub. Date: 12/31/2008

Publisher: Columbia University Press

Electric Sounds brings to vivid life an era when innovations in the production, recording, and transmission of sound revolutionized a number of different media, especially the radio, the phonograph, and the cinema.

The 1920s and 1930s marked some of the most important developments in the history of the American mass media: the film industry's

Overview

Electric Sounds brings to vivid life an era when innovations in the production, recording, and transmission of sound revolutionized a number of different media, especially the radio, the phonograph, and the cinema.

The 1920s and 1930s marked some of the most important developments in the history of the American mass media: the film industry's conversion to synchronous sound, the rise of radio networks and advertising-supported broadcasting, the establishment of a federal regulatory framework on which U.S. communications policy continues to be based, the development of several powerful media conglomerates, and the birth of a new acoustic commodity in which a single story, song, or other product was made available to consumers in multiple media forms and formats.

But what role would this new media play in society? Celebrants saw an opportunity for educational and cultural uplift; critics feared the degradation of the standards of public taste. Some believed acoustic media would fulfill the promise of participatory democracy by better informing the public, while others saw an opportunity for manipulation. The innovations of this period prompted not only a restructuring and consolidation of corporate mass media interests and a shift in the conventions and patterns of media consumption but also a renegotiation of the social functions assigned to mass media forms.

Steve J. Wurtzler's impeccably researched history adds a new dimension to the study of sound media, proving that the ultimate form technology takes is never predetermined. Rather, it is shaped by conflicting visions of technological possibility in economic, cultural, and political realms. Electric Sounds also illustrates the process through which technologies become media and the ways in which media are integrated into American life.

Product Details

ISBN-13:
9780231136778
Publisher:
Columbia University Press
Publication date:
12/31/2008
Series:
Film and Culture Series
Edition description:
New Edition
Pages:
416
Product dimensions:
5.70(w) x 8.60(h) x 1.00(d)
Age Range:
18 Years

Table of Contents

AcknowledgmentsIntroduction1. Technological Innovation and the Consolidation of Corporate Power2. Announcing Technological Change3. From Performing the Recorded to Dissimulating the Machine4. Making Sound Media Meaningful: Commerce, Culture, Politics5. Transcription Versus Signification: Copeting Paradigms for Representing with SoundConclusions/ReverberationsNotesIndex

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