Overview

IT professionals are playing an increasingly pivotal role in shaping the online business landscape, and the success of many business ventures is growing ever-more dependent on their skills and knowledge. This book provides a solid grounding to e-business and e-commerce. It is also invaluable to anybody studying IT or Business Studies or taking an MBA.
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Electronic Business

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Overview

IT professionals are playing an increasingly pivotal role in shaping the online business landscape, and the success of many business ventures is growing ever-more dependent on their skills and knowledge. This book provides a solid grounding to e-business and e-commerce. It is also invaluable to anybody studying IT or Business Studies or taking an MBA.
Read More Show Less

Product Details

  • ISBN-13: 9781780170121
  • Publisher: British Computer Society
  • Publication date: 6/1/2008
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 280
  • Product dimensions: 6.75 (w) x 9.62 (h) x 0.62 (d)
  • File size: 2 MB

Meet the Author

Geoffrey Sampson was educated at Cambridge and Yale Universities. He has taught at LSE, Lancaster and Leeds Universities and worked as a consultant in the private sector. He is currently a professor of computer science at Sussex where he teaches e-business.
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Table of Contents

1 Introduction
2 IT and the structure of the economy
3 E-commerce strategies
4 E-business and the institutions of society
5 Jurisdiction, regulation, taxation
6 Does IT matter?
7 Shifting to an intangible economy
8 Enterprise resource planning
9 Marketing and customer relationships
10 Advertising and Web 2.0
11 Diverse enterprise applications
12 Web services
13 The open source movement
14 Into the future
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