Electronic Business / Edition 2

Electronic Business / Edition 2

by Geoffrey Sampson
     
 

ISBN-10: 1902505891

ISBN-13: 9781902505893

Pub. Date: 06/01/2008

Publisher: British Computer Society

IT professionals are playing an increasingly pivotal role in shaping the online business landscape, and the success of many business ventures is growing ever-more dependent on their skills and knowledge. This book provides a solid grounding to e-business and e-commerce. It is also invaluable to anybody studying IT or Business Studies or taking an MBA.

Overview

IT professionals are playing an increasingly pivotal role in shaping the online business landscape, and the success of many business ventures is growing ever-more dependent on their skills and knowledge. This book provides a solid grounding to e-business and e-commerce. It is also invaluable to anybody studying IT or Business Studies or taking an MBA.

Product Details

ISBN-13:
9781902505893
Publisher:
British Computer Society
Publication date:
06/01/2008
Edition description:
New
Pages:
280
Product dimensions:
6.75(w) x 9.62(h) x 0.62(d)

Table of Contents

1 Introduction
2 IT and the structure of the economy
3 E-commerce strategies
4 E-business and the institutions of society
5 Jurisdiction, regulation, taxation
6 Does IT matter?
7 Shifting to an intangible economy
8 Enterprise resource planning
9 Marketing and customer relationships
10 Advertising and Web 2.0
11 Diverse enterprise applications
12 Web services
13 The open source movement
14 Into the future

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >