Electronic Commerce 2002: A Managerial Perspective / Edition 2

Electronic Commerce 2002: A Managerial Perspective / Edition 2

by Efraim Turban, Chung, Jae Lee, Merrill Warkentin
     
 

This easy-to-read book describes what electronic commerce is: how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. A blend of theory and practical applications integrates an up-to-date handbook structured around the notion that EC applications require certain technological infrastructures and other support… See more details below

Overview

This easy-to-read book describes what electronic commerce is: how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. A blend of theory and practical applications integrates an up-to-date handbook structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. Its six-part organization covers: the fundamentals and technology of EC, Internet marketing, business-to-business, other models and applications, system development and security, and implementing EC. For managers and professional people in any functional area of the business world.

Product Details

ISBN-13:
9780130653017
Publisher:
Prentice Hall
Publication date:
11/28/2001
Edition description:
Older Edition
Pages:
914
Product dimensions:
7.84(w) x 11.04(h) x 1.60(d)

Table of Contents

Pt. 1A Real Revolution1
Ch. 1Overview of Electronic Commerce1
Ch. 2The Digital Economy43
Pt. 2B2C EC-Internet Marketing83
Ch. 3Retailing in Electronic Commerce (E-Tailling)83
Ch. 4Internet Consumers, E-Service, and Market Research118
Ch. 5Advertisement in Electronic Commerce173
Pt. 3B2B EC215
Ch. 6Company-Centric B2B215
Ch. 7E-Marketplace and B2B Exchanges263
Ch. 8B2B Support Services308
Pt. 4Other EC Models and Applications351
Ch. 9Dynamic Pricing: Auctions and More351
Ch. 10Service Industries, Online Publishing, and Knowledge Dissemination391
Ch. 11Intrabusiness, E-Government and More435
Pt. 5Building EC Systems471
Ch. 12Building E-Commerce Applications and Infrastructure471
Ch. 13E-Commerce Security539
Ch. 14Electronic Payment Systems581
Ch. 15Order Fulfillment, Logistics, and Supply Chain Management632
Pt. 6Implementing EC673
Ch. 16EC Strategy and Implementation673
Ch. 17The Regulatory Environment of Electronic Commerce730
Ch. 18E-Communities, Global EC, and Other EC Issues785
Ch. 19Mobile Commerce823
Glossary876
Index891

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