Electronic Commerce 2004: A Managerial Perspective / Edition 1by Efraim Turban, Dennis Viehland, Jae K. Lee, David King
Pub. Date: 10/20/2003
Publisher: Prentice Hall
Electronic Commerce 2004 describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations,
Electronic Commerce 2004 describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.
- Prentice Hall
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 8.28(w) x 11.38(h) x 1.31(d)
Table of Contents
I. INTRODUCTION TO E-COMMERCE AND E-MARKETPLACES.
1. Overview of Electronic Commerce.
2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts.
Appendix 2A: Build to Order Production.
II. INTERNET CONSUMER RETAILING.
3. Retailing in Electronic Commerce: Products and Services.
4. Consumer Behavior, Online Market Research, and Customer Relationship Management.
5. Online Advertising.
III. BUSINESS-TO-BUSINESS E-COMMERCE.
6. Company-Centric B2B and E-Procurement.
Appendix 6A: From Traditional to Internet-Based EDI.
7. Public B2B Exchanges and Portals.
Appendix 7A: Communication Networks and Extranets for B2B.
IV. OTHER EC MODELS AND APPLICATIONS.
8. E-Supply Chains, Collaborative Commerce, and Intrabusiness EC.
Appendix 8A: Intranets.
9. E-Government, E-Learning, and Other EC Applications.
10. Mobile Commerce and Pervasive Computing.
V. EC SUPPORT SERVICES.
12. E-Commerce Security.
13. Electronic Payment Systems.
14. Order Fulfillment, Content Management, and Other Support Services.
VI. EC STRATEGY AND IMPLEMENTATION.
15. E-Commerce Strategy and Global EC.
16. Launching a Successful Online Business.
17. Legal, Ethical, and Social Impacts of EC.
VII. ONLINE APPLICATION DEVELOPMENT.
18. Building EC Applications andInfrastructure.
Current EC Research.
ONLINE TECHNICAL APPENDIXES.
A. Infrastructure for Electronic Commerce.
B. Web Page Design and Creation.
C. Web Programming.
D. Software Agents.
T1. EC Business Planning.
T2. Building a Storefront.
T3. The Supply Chain and Its Management.
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