Electronic Commerce 2010 / Edition 6

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More About This Textbook

Overview

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all in the social-computing business environment.

Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce; Mobile Computing and Commerce and Pervasive Computing; The Web 2.0 Environment and Social Networks; E-Commerce Fraud and Security; Electronic Commerce Payment Systems; Fulfilling E-Commerce Orders and Other EC Support Services; E-Commerce Strategy and Global EC; Economics and Justification of Electronic Commerce; Launching a Successful Online Business and EC Projects; Regulatory, Ethical, and Compliance Issues in EC; Dynamic Trading: E-Auctions, Bartering, and Negotiations; Building E-Commerce Applications and Infrastructure

MARKET: For readers interested in understanding the workings of Electronic Commerce through a managerial perspective.

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Product Details

  • ISBN-13: 9780136100362
  • Publisher: Prentice Hall
  • Publication date: 10/29/2009
  • Series: Pearson Custom Business Resources Series
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 968
  • Product dimensions: 8.60 (w) x 10.90 (h) x 1.40 (d)

Table of Contents

Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of E-Commerce Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in E-Commerce: Products and Services Chapter 4. Consumer Behavior, Market Research, and Advertising
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other E-Commerce Models and Applications
Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce Chapter 8. Mobile Computing and Commerce and Pervasive Computing Chapter 9. The Web 2.0 Environment and Social Networks
Part 5: E-Commerce Support Services
Chapter 10. E-Commerce Fraud and Security Chapter 11. E-Commerce Payment Systems Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services
Part 6: E-Commerce Strategy and Implementation
Chapter 13. E-Commerce Strategy and Global E-Commerce Chapter 14. Economics and Justification of E-Commerce Chapter 15. Launching a Successful Online Business and E-Commerce Projects Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce
Online Part 7: Auctions and Application Development
Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations Chapter 18. Building E-Commerce Applications and Infrastructure
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