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Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all in the social-computing business environment.
Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce; Mobile Computing and Commerce and Pervasive Computing; The Web 2.0 Environment and Social Networks; E-Commerce Fraud and Security; Electronic Commerce Payment Systems; Fulfilling E-Commerce Orders and Other EC Support Services; E-Commerce Strategy and Global EC; Economics and Justification of Electronic Commerce; Launching a Successful Online Business and EC Projects; Regulatory, Ethical, and Compliance Issues in EC; Dynamic Trading: E-Auctions, Bartering, and Negotiations; Building E-Commerce Applications and Infrastructure
MARKET: For readers interested in understanding the workings of Electronic Commerce through a managerial perspective.
Product dimensions: 8.60 (w) x 10.90 (h) x 1.40 (d)
Table of Contents
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of E-Commerce Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce Part 2: Internet Consumer Retailing
Chapter 3. Retailing in E-Commerce: Products and Services Chapter 4. Consumer Behavior, Market Research, and Advertising Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals Part 4: Other E-Commerce Models and Applications
Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce Chapter 8. Mobile Computing and Commerce and Pervasive Computing Chapter 9. The Web 2.0 Environment and Social Networks Part 5: E-Commerce Support Services
Chapter 10. E-Commerce Fraud and Security Chapter 11. E-Commerce Payment Systems Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services Part 6: E-Commerce Strategy and Implementation
Chapter 13. E-Commerce Strategy and Global E-Commerce Chapter 14. Economics and Justification of E-Commerce Chapter 15. Launching a Successful Online Business and E-Commerce Projects Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce Online Part 7: Auctions and Application Development
Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations Chapter 18. Building E-Commerce Applications and Infrastructure