Electronic Commerce: A Managerial Perspective / Edition 5

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Overview

This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers.

Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business.

Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

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Editorial Reviews

Booknews
Describes what electronic commerce is, how it is being conducted and managed, and its major opportunities, limitations, issues, and risks, taking a managerial orientation and interdisciplinary approach. Contains sections on applications, supporting electronic commerce, technological infrastructure, and advanced topics like global electronic commerce and future directions. Includes chapter summaries, key words, review and discussion questions, Internet exercises, and team exercises, plus real-world cases. The editor is affiliated with City University of Hong Kong. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780132243315
  • Publisher: Prentice Hall
  • Publication date: 10/18/2007
  • Series: Alternative eText Formats Series
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 1008
  • Product dimensions: 8.76 (w) x 11.00 (h) x 1.53 (d)

Table of Contents

Electronic Commerce: A Managerial Perspective 2008

Part 1: Introduction to E-Commerce and E-Marketplaces

Chapter 1 Overview of Electronic Commerce

Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts

Part 2: Internet Consumer Retailing

Chapter 3 Retailing in Electronic Commerce: Products and Services

Chapter 4 Consumer Behavior, Market Research, and Advertisement

Part 3: Business-to-Business E-Commerce

Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets

Chapter 6 B2B Exchanges, Directories, and Other Support Services

Chapter 7 E-Supply Chains, Collaborative Commerce, and Corporate Portals

Part 4: Other EC Models and Applications

Chapter 8 Innovative EC Systems: E-Government to E-Learning to C2C

Chapter 9 Mobile Computing and Commerce and Pervasive Computing

Part 5: EC Support Services

Chapter 10 Dynamic Trading: E-Auctions, Bartering, and Negotiations

Chapter 11 E-Commerce Security

Chapter 12 Electronic Payment Systems

Chapter 13 Order Fulfillment, eCRM, and Other Support Services

Part 6: EC Strategy and Implementation

Chapter 14 E-Commerce Strategy and Global EC

Chapter 15 Economics and Justification of Electronic Commerce

Chapter 16 Launching a Successful Online Business and EC Projects

Chapter 17 Legal, Ethical, and Compliance Issues in EC

Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 Environment

Online Part 7 Application Development

Chapter 19 Building E-Commerce Applications and Infrastructure

Online Appendices

A Current EC Research

B Structure and Components of E-Commerce Business Model

C E-Business Planning and Analysis Framework

Technical Appendices

A Infrastructure for Electronic Commerce

B Web Page Design and Creation

C Software (Intelligent) Agents

Online Tutorials

T1 E-Business Plan

T2 Supply Chain Management

www.prenhall.com/turban

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