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This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers.
Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business.
Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.
Electronic Commerce: A Managerial Perspective 2008
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1 Overview of Electronic Commerce
Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
Part 2: Internet Consumer Retailing
Chapter 3 Retailing in Electronic Commerce: Products and Services
Chapter 4 Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce
Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets
Chapter 6 B2B Exchanges, Directories, and Other Support Services
Chapter 7 E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other EC Models and Applications
Chapter 8 Innovative EC Systems: E-Government to E-Learning to C2C
Chapter 9 Mobile Computing and Commerce and Pervasive Computing
Part 5: EC Support Services
Chapter 10 Dynamic Trading: E-Auctions, Bartering, and Negotiations
Chapter 11 E-Commerce Security
Chapter 12 Electronic Payment Systems
Chapter 13 Order Fulfillment, eCRM, and Other Support Services
Part 6: EC Strategy and Implementation
Chapter 14 E-Commerce Strategy and Global EC
Chapter 15 Economics and Justification of Electronic Commerce
Chapter 16 Launching a Successful Online Business and EC Projects
Chapter 17 Legal, Ethical, and Compliance Issues in EC
Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 Environment
Online Part 7 Application Development
Chapter 19 Building E-Commerce Applications and Infrastructure
A Current EC Research
B Structure and Components of E-Commerce Business Model
C E-Business Planning and Analysis Framework
A Infrastructure for Electronic Commerce
B Web Page Design and Creation
C Software (Intelligent) Agents
T1 E-Business Plan
T2 Supply Chain Management
Posted October 29, 2001
This book was a great tool to use in an Instructional setting. If it were not for the two-year time progression since publication, this book would be the best E-Commerce book in this current time. I really enjoyed the details that are given in each chapter. My students were pleased with the type of information given in the book. This book allowed you to really understand the infrastructure of the e-commerce environment, as well as gain a sense around the strategic planning and 'forward-thinking' that a good manager needs! Again, this was just a great book!
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Posted November 13, 2008
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