Electronic Commerce: A Managerial Perspective

Electronic Commerce: A Managerial Perspective

by Efraim Turban, H. Michael Chung, David King, Jae K. Lee
     
 

This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research… See more details below

Overview

This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.

Product Details

ISBN-13:
9780139752858
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
10/28/1999
Edition description:
Older Edition
Pages:
511
Product dimensions:
8.15(w) x 10.20(h) x 1.02(d)

Table of Contents

Foundations of Electronic Commerce 1
Retailing in Electronic Commerce 39
Internet Consumers and Market Research 72
Advertisement in Electronic Commerce 117
Electronic Commerce for Service Industries 157
Business-to-Business Electronic Commerce 197
Intranet and Extranet 240
Electronic Payment Systems 274
EC Strategy and Implementation 305
Public Policy: From Legal Issues to Privacy 340
Infrastructure for EC 381
Economics, Global, and Other Issues in EC 425
Appendix A Creating Web Pages 463
Appendix B Web Programming: Adding Desktop Interactivity and Dynamic Data Access 483
Appendix C Software Agents 495
Glossary 505
Index 513

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