Electronic Commerce: A Managerial Perspective

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Overview

This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.
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Editorial Reviews

Booknews
Describes what electronic commerce is, how it is being conducted and managed, and its major opportunities, limitations, issues, and risks, taking a managerial orientation and interdisciplinary approach. Contains sections on applications, supporting electronic commerce, technological infrastructure, and advanced topics like global electronic commerce and future directions. Includes chapter summaries, key words, review and discussion questions, Internet exercises, and team exercises, plus real-world cases. The editor is affiliated with City University of Hong Kong. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780139752858
  • Publisher: Prentice Hall Professional Technical Reference
  • Publication date: 10/28/1999
  • Edition description: Older Edition
  • Pages: 511
  • Product dimensions: 8.15 (w) x 10.20 (h) x 1.02 (d)

Table of Contents

Foundations of Electronic Commerce 1
Retailing in Electronic Commerce 39
Internet Consumers and Market Research 72
Advertisement in Electronic Commerce 117
Electronic Commerce for Service Industries 157
Business-to-Business Electronic Commerce 197
Intranet and Extranet 240
Electronic Payment Systems 274
EC Strategy and Implementation 305
Public Policy: From Legal Issues to Privacy 340
Infrastructure for EC 381
Economics, Global, and Other Issues in EC 425
Appendix A Creating Web Pages 463
Appendix B Web Programming: Adding Desktop Interactivity and Dynamic Data Access 483
Appendix C Software Agents 495
Glossary 505
Index 513
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  • Anonymous

    Posted October 29, 2001

    A Great Book for the .Com Manager

    This book was a great tool to use in an Instructional setting. If it were not for the two-year time progression since publication, this book would be the best E-Commerce book in this current time. I really enjoyed the details that are given in each chapter. My students were pleased with the type of information given in the book. This book allowed you to really understand the infrastructure of the e-commerce environment, as well as gain a sense around the strategic planning and 'forward-thinking' that a good manager needs! Again, this was just a great book!

    1 out of 1 people found this review helpful.

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