Electronic Commerce / Edition 1

Electronic Commerce / Edition 1

by Elias M. Awad
     
 

ISBN-10: 0130193224

ISBN-13: 9780130193223

Pub. Date: 11/28/2001

Publisher: Pearson Education

A complete introduction to e-commerce, from strategic planning to actual fulfillment, this book uses a non-technical writing style to explain the technology of the Internet. This thorough reference provides the critical, technical, and operational details necessary to familiarize the reader with e-commerce. Includes a wide array of topics, such as Internet…  See more details below

Overview

A complete introduction to e-commerce, from strategic planning to actual fulfillment, this book uses a non-technical writing style to explain the technology of the Internet. This thorough reference provides the critical, technical, and operational details necessary to familiarize the reader with e-commerce. Includes a wide array of topics, such as Internet architecture, methods of designing, evaluating, and managing Web sites, and how to launch a business on the Internet. For Web designers, IT administrators, Web administrators, and Managers in the field of information services.

Product Details

ISBN-13:
9780130193223
Publisher:
Pearson Education
Publication date:
11/28/2001
Edition description:
Older Edition
Pages:
497
Product dimensions:
7.02(w) x 9.12(h) x 0.79(d)

Table of Contents

Preface
Pt. IFoundations of Electronic Commerce1
Ch. 1In the Beginning1
Ch. 2The Internet and the World Wide Web34
Ch. 3Internet Architecture67
Pt. IIThe Technology of E-Commerce103
Ch. 4Intranets and Extranets103
Ch. 5Web Management Tools and Web Portals131
Ch. 6Internet Service Providers - Hosting Your Web Site162
Ch. 7Mobile (M) Commerce - The Business of Time193
Pt. IIIE-Strategies and Tactics233
Ch. 8Designing Web Sites233
Ch. 9Web Site Evaluation and Usability Testing260
Ch. 10Marketing on the Internet291
Ch. 11Business-to-Business E-Commerce328
Ch. 12Legal, Ethical, and International Issues363
Pt. IVSecurity Threats and Payment Systems396
Ch. 13Understanding E-Security396
Ch. 14Encryption: A Matter of Trust436
Ch. 15E-Payments: Getting the Money469
Pt. VManagerial and Customer-Related Issues501
Ch. 16Launching a Business on the Internet501
References529
Index541

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