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Overview

A complete introduction to e-commerce, from strategic planning to actual fulfillment, this book uses a non-technical writing style to explain the technology of the Internet. This thorough reference provides the critical, technical, and operational details necessary to familiarize the reader with e-commerce. Includes a wide array of topics, such as Internet architecture, methods of designing, evaluating, and managing Web sites, and how to launch a business on the Internet. For Web designers, IT administrators, Web administrators, and Managers in the field of information services.
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Product Details

  • ISBN-13: 9780130193223
  • Publisher: Pearson Education
  • Publication date: 11/28/2001
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 497
  • Product dimensions: 7.02 (w) x 9.12 (h) x 0.79 (d)

Read an Excerpt

Welcome to the new world of e-commerce and e-business. The Internet took the world by surprise and has rapidly become the primary commerce and communications medium for virtually every industry, large or small. It is predicted that by 2010, we will think about the Internet in the same way we now think about electricity. Today, we enjoy the benefits of the growing interface between sectors of the business environment: business-to-consumer, business-to-business, and business-to-government. Each interface requires effective Web sites, regular maintenance and upgrades, and bandwidth and ISPs that will accommodate the growing volume of traffic with minimum delay.

Developing a Web presence as a step to doing business on the Internet has taken on strategic significance within many organizations, and choosing the right development approach has become critical. Companies that do not have a Web presence are being bypassed and losing customers and sales. E-commerce provides many distinctive features: One is being able to do business around the world, around the clock, 365 days a year. E-commerce applications also continue to evolve and adapt as the demand for products and services change.

WHY THIS BOOK?

The impact of the Web on business is far-reaching. It is more than transferring current business operations to a new medium. The process requires redefining business models, changing the corporate culture, reinventing business processes, and establishing reliable customer service. Global competition, laws, and consumer preferences are among the issues being affected by e-commerce. The goal of this text is to teach both students and practitioners the concepts,strategies, and techniques that can be used to build e-commerce applications for profitability and growth.

As e-commerce grows across industries worldwide, businesses are building Web sites for presence as well as for online business. College programs are adding e-commerce courses to complement existing MIS or IT courses at the undergraduate and graduate levels, but there is still a lack of consensus in terms of what an e-commerce course should cover. This book is an effort to set standards based on the author's four decades of teaching and publishing experience.

The book is unique in terms of its coverage, approach, and treatment of the key life cycle phases of e-commerce. It teaches the student how to plan, design, and evaluate Web sites, how to launch an e-business from scratch, what technology is needed for doing business on the Web, how to market products, what ethical and legal factors to consider, and how to ensure the security and integrity of data traffic through encryption, firewalls, and other electronic devices and software. Managerial and organizational implications sections at the end of each chapter present the important relationships between a business and the-technology that runs a business on the Internet.

WHO SHOULD READ THIS BOOK

This book can be used by undergraduate students majoring in MIS, management, finance, marketing, accounting, or e-commerce. Students majoring in computer science or systems engineering will also find the approach, content, and treatment of e-commerce principles and procedures an appropriate addition to their field of specialization. First-year MBA students, especially those with a concentration in information technology, will benefit from the concepts and technology presented in the text.

Professionals and practitioners can use this text as a reference or as a way to learn e-commerce as a unique way of doing business. Examples of such professionals are Webmasters, ISP managers, CIOs, system designers, project managers end planners, e-commerce sales staff, and e-commerce consultants.

HOW THIS BOOK IS ORGANIZED

The book approaches building an e-business from a systems analysis and design view, which includes feasibility analysis, design issues, security considerations, implementation procedures, and organizational implications. The text is organized in 15 chapters. Each part presents a critical component of the e-commerce process.

Each chapter begins with an "In a Nutshell" overview that tells the reader what the chapter will cover. Chapter features include e-commerce trends boxes and e-careers boxes that contain examples and additional information designed to help the reader apply important concepts. Key terms are highlighted in the text and are defined in the margin. Illustrations include screen captures of relevant Web site pages. Each chapter ends with a summary, a list of key terms, and assignment material that includes review questions, discussion questions, and Web exercises. A glossary, list of references, and an index appear at the end of the book. See the following supplements section for resources available on the Web.

Part I Foundations of Electronic Commerce

Chapter 1 is an overview of e-commerce: the justification for starting an e-commerce business, the pros and cons of this unique approach to doing business, the role of strategy, and the value chain. Chapter 2 focuses on the Internet—its history and uses, its limitations, how easy it is to search online, and the role of URLs and HTTPs in helping you navigate on the Internet. Chapter 3 focuses on the procedures and mechanics of launching a new business on the Internet and sets the stage for the rest of the book. It begins with planning, including the necessary hardware, software, and security. The next step is the actual design phase, which focuses on Web site design, the Web storefront, and whether the work should be done in the company's IT department or outsourced. The last three steps are marketing, fulfillment, and maintenance.

Chapter 4 presents a comprehensive coverage of Internet architecture, including networks and how information is transferred via standards and protocols from the browser to the Web server and back. A summary of the necessary network hardware, cable types, and network components (hubs, switches, routers, and gateways) is included, along with a short section on factors to consider in designing a network and how to manage the corporate network.

Part II Designing an Interactive Web Presence

Chapter 5 addresses Web site design. It covers the justification for a Web site, the life cycle of site building, ways to build a Web site, design criteria, and what to look for in hiring a Web designer. This critical chapter sets the tone for the user-merchant interface. The focus of Chapter 6 is on how to evaluate Web sites and manage Web traffic. It covers the anatomy of a Web site, the uses and limitations of cookies, and the criteria that make a Web site usable. The role of the Web site administrator is explained in detail. In Chapter 7, the focus is on the Internet service provider and how to host a Web site. It covers the actual work of the ISP, how to start one, how to choose one, and how to choose and register a domain name. Chapter 8 is about e-payments or how the e-merchant gets the money from the sale of goods and services on the Internet. The chapter explains Internet-based systems requirements, and electronic payment media such as credit cards, debit cards, smart cards, DigiCash, e-Cash, and the e-wallet.

Part III Security/Integrity Strategies

Chapter 9 devotes full attention to the concept and serious nature of e-security Critical components include design considerations, how much risk a company can afford, the privacy factor, how to protect against viruses, and how to recover from security failure. Chapter 10 addresses the main principles and procedures of encryption. It covers the basic cryptographic algorithm, digital signatures, major attacks on cryptosystems, digital certificates, key management, Internet security protocols and standards, and government regulation, that relate to encryption.

Part IV Marketing and Implementation Strategies

Chapter 11 focuses on the skills and techniques that are unique to e-marketing. It begins with the pros and cons of online shopping, followed by Internet marketing techniques such as how to market presence, how to attract customers to the site, and how to keep track of customers. In Chapter 12, we focus on implementation and maintenance: how a Web site should be tested, how to ensure site quality and performance, and how to manage the implementation phase.

Chapter 13 contains comprehensive coverage of Web-based business-to-business e-commerce. The focus is on B2B models, and B2B building blocks and tools. The focus of Chapter 14 is on the distinctive features of Intranets and Extranets. Chapter 15 addresses ethical and legal issues related to e-commerce. Finally, the book's Web site contains Chapter 16: "Where Do We Go From Here?" Coverage includes the role of the emerging wireless broadband and the wireless LAN, the future of e-marketing, and the future of money, along with detailed coverage of future browsers, new opportunities with XML, and the social, political, and economic implications of e-commerce.

SUPPLEMENTS

INSTRUCTOR'S RESOURCE CD-ROM (0130969788)
The Instructor's Resource CD-ROM includes the Instructor's Manual, Test Item File, PowerPoint slides, and Test Manager.

THE INSTRUCTOR'S MANUAL
The Instructor's Manual features teaching suggestions and answers to review and discussion questions, as well as suggested answers for the Web exercises.

THE TEST ITEM FILE AND TEST MANAGER
The Test Item File contains multiple choice, true-false, and essay questions. The questions are rated by the level of difficulty and answers are referenced by section. For the instructor's convenience, the Test Item File and Prentice Hall Test Manager are included on the Instructor's Resource CD-ROM.

POWERPOINT PRESENTATIONS
The slides illuminate and build upon key concepts in the text. They are also found on the Instructor's Resource CD-ROM.


There is a dedicated Web site for the text that provides a dynamic ongoing complement and update to the book. The site includes an Interactive Study Guide for students, Web exercises, Internet links, and access to the Instructor's Manual and PowerPoint slides. Features of this new site include real-time news headlines and the ability to customize your home page. Chapter 16 of the text, entitled "Where Do We Go From Here?", is available for download from this site.

PRENTICE HALLS GUIDE TO E-COMMERCE AND E-BUSINESS
This useful guide to e-business and e-commerce introduces students to many aspects of e-business and the Internet. It allows students to discover the role the Internet can play in continuing their education, distance learning, and looking for jobs. This guide is free when packaged with the Awad text.

WEB STRATEGY PRO
Prentice Hall is pleased to offer this powerful educational version of Web Strategy Pro software. This Windows-based, easy-to-use program allows you to bring the entire process of planning an Internet strategy alive in your classroom in seven easy steps. Web Strategy Pro is not available as a stand-alone item but can be packaged with the Awad text at an additional charge. Contact your local Prentice Hall representative for more details.

ONLINE COURSES

Blackboard Prentice Hall's online content, combined with Blackboard's popular tools and interface, result in robust Web-based courses that are easy to implement, manage, and use—taking your courses to new heights in student interaction and learning.

COURSECOMPASS
CourseCompass is a dynamic, interactive online course management tool powered exclusively for Pearson Education by Blackboard. This exciting product allows you to teach market-leading Pearson Education content in an easy-to-use customizable format.

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Table of Contents

Preface
Pt. I Foundations of Electronic Commerce 1
Ch. 1 In the Beginning 1
Ch. 2 The Internet and the World Wide Web 34
Ch. 3 Internet Architecture 67
Pt. II The Technology of E-Commerce 103
Ch. 4 Intranets and Extranets 103
Ch. 5 Web Management Tools and Web Portals 131
Ch. 6 Internet Service Providers - Hosting Your Web Site 162
Ch. 7 Mobile (M) Commerce - The Business of Time 193
Pt. III E-Strategies and Tactics 233
Ch. 8 Designing Web Sites 233
Ch. 9 Web Site Evaluation and Usability Testing 260
Ch. 10 Marketing on the Internet 291
Ch. 11 Business-to-Business E-Commerce 328
Ch. 12 Legal, Ethical, and International Issues 363
Pt. IV Security Threats and Payment Systems 396
Ch. 13 Understanding E-Security 396
Ch. 14 Encryption: A Matter of Trust 436
Ch. 15 E-Payments: Getting the Money 469
Pt. V Managerial and Customer-Related Issues 501
Ch. 16 Launching a Business on the Internet 501
References 529
Index 541
Read More Show Less

Preface

Welcome to the new world of e-commerce and e-business. The Internet took the world by surprise and has rapidly become the primary commerce and communications medium for virtually every industry, large or small. It is predicted that by 2010, we will think about the Internet in the same way we now think about electricity. Today, we enjoy the benefits of the growing interface between sectors of the business environment: business-to-consumer, business-to-business, and business-to-government. Each interface requires effective Web sites, regular maintenance and upgrades, and bandwidth and ISPs that will accommodate the growing volume of traffic with minimum delay.

Developing a Web presence as a step to doing business on the Internet has taken on strategic significance within many organizations, and choosing the right development approach has become critical. Companies that do not have a Web presence are being bypassed and losing customers and sales. E-commerce provides many distinctive features: One is being able to do business around the world, around the clock, 365 days a year. E-commerce applications also continue to evolve and adapt as the demand for products and services change.

WHY THIS BOOK?

The impact of the Web on business is far-reaching. It is more than transferring current business operations to a new medium. The process requires redefining business models, changing the corporate culture, reinventing business processes, and establishing reliable customer service. Global competition, laws, and consumer preferences are among the issues being affected by e-commerce. The goal of this text is to teach both students and practitioners the concepts, strategies,and techniques that can be used to build e-commerce applications for profitability and growth.

As e-commerce grows across industries worldwide, businesses are building Web sites for presence as well as for online business. College programs are adding e-commerce courses to complement existing MIS or IT courses at the undergraduate and graduate levels, but there is still a lack of consensus in terms of what an e-commerce course should cover. This book is an effort to set standards based on the author's four decades of teaching and publishing experience.

The book is unique in terms of its coverage, approach, and treatment of the key life cycle phases of e-commerce. It teaches the student how to plan, design, and evaluate Web sites, how to launch an e-business from scratch, what technology is needed for doing business on the Web, how to market products, what ethical and legal factors to consider, and how to ensure the security and integrity of data traffic through encryption, firewalls, and other electronic devices and software. Managerial and organizational implications sections at the end of each chapter present the important relationships between a business and the-technology that runs a business on the Internet.

WHO SHOULD READ THIS BOOK

This book can be used by undergraduate students majoring in MIS, management, finance, marketing, accounting, or e-commerce. Students majoring in computer science or systems engineering will also find the approach, content, and treatment of e-commerce principles and procedures an appropriate addition to their field of specialization. First-year MBA students, especially those with a concentration in information technology, will benefit from the concepts and technology presented in the text.

Professionals and practitioners can use this text as a reference or as a way to learn e-commerce as a unique way of doing business. Examples of such professionals are Webmasters, ISP managers, CIOs, system designers, project managers end planners, e-commerce sales staff, and e-commerce consultants.

HOW THIS BOOK IS ORGANIZED

The book approaches building an e-business from a systems analysis and design view, which includes feasibility analysis, design issues, security considerations, implementation procedures, and organizational implications. The text is organized in 15 chapters. Each part presents a critical component of the e-commerce process.

Each chapter begins with an "In a Nutshell" overview that tells the reader what the chapter will cover. Chapter features include e-commerce trends boxes and e-careers boxes that contain examples and additional information designed to help the reader apply important concepts. Key terms are highlighted in the text and are defined in the margin. Illustrations include screen captures of relevant Web site pages. Each chapter ends with a summary, a list of key terms, and assignment material that includes review questions, discussion questions, and Web exercises. A glossary, list of references, and an index appear at the end of the book. See the following supplements section for resources available on the Web.

Part I Foundations of Electronic Commerce

Chapter 1 is an overview of e-commerce: the justification for starting an e-commerce business, the pros and cons of this unique approach to doing business, the role of strategy, and the value chain. Chapter 2 focuses on the Internet—its history and uses, its limitations, how easy it is to search online, and the role of URLs and HTTPs in helping you navigate on the Internet. Chapter 3 focuses on the procedures and mechanics of launching a new business on the Internet and sets the stage for the rest of the book. It begins with planning, including the necessary hardware, software, and security. The next step is the actual design phase, which focuses on Web site design, the Web storefront, and whether the work should be done in the company's IT department or outsourced. The last three steps are marketing, fulfillment, and maintenance.

Chapter 4 presents a comprehensive coverage of Internet architecture, including networks and how information is transferred via standards and protocols from the browser to the Web server and back. A summary of the necessary network hardware, cable types, and network components (hubs, switches, routers, and gateways) is included, along with a short section on factors to consider in designing a network and how to manage the corporate network.

Part II Designing an Interactive Web Presence

Chapter 5 addresses Web site design. It covers the justification for a Web site, the life cycle of site building, ways to build a Web site, design criteria, and what to look for in hiring a Web designer. This critical chapter sets the tone for the user-merchant interface. The focus of Chapter 6 is on how to evaluate Web sites and manage Web traffic. It covers the anatomy of a Web site, the uses and limitations of cookies, and the criteria that make a Web site usable. The role of the Web site administrator is explained in detail. In Chapter 7, the focus is on the Internet service provider and how to host a Web site. It covers the actual work of the ISP, how to start one, how to choose one, and how to choose and register a domain name. Chapter 8 is about e-payments or how the e-merchant gets the money from the sale of goods and services on the Internet. The chapter explains Internet-based systems requirements, and electronic payment media such as credit cards, debit cards, smart cards, DigiCash, e-Cash, and the e-wallet.

Part III Security/Integrity Strategies

Chapter 9 devotes full attention to the concept and serious nature of e-security Critical components include design considerations, how much risk a company can afford, the privacy factor, how to protect against viruses, and how to recover from security failure. Chapter 10 addresses the main principles and procedures of encryption. It covers the basic cryptographic algorithm, digital signatures, major attacks on cryptosystems, digital certificates, key management, Internet security protocols and standards, and government regulation, that relate to encryption.

Part IV Marketing and Implementation Strategies

Chapter 11 focuses on the skills and techniques that are unique to e-marketing. It begins with the pros and cons of online shopping, followed by Internet marketing techniques such as how to market presence, how to attract customers to the site, and how to keep track of customers. In Chapter 12, we focus on implementation and maintenance: how a Web site should be tested, how to ensure site quality and performance, and how to manage the implementation phase.

Chapter 13 contains comprehensive coverage of Web-based business-to-business e-commerce. The focus is on B2B models, and B2B building blocks and tools. The focus of Chapter 14 is on the distinctive features of Intranets and Extranets. Chapter 15 addresses ethical and legal issues related to e-commerce. Finally, the book's Web site contains Chapter 16: "Where Do We Go From Here?" Coverage includes the role of the emerging wireless broadband and the wireless LAN, the future of e-marketing, and the future of money, along with detailed coverage of future browsers, new opportunities with XML, and the social, political, and economic implications of e-commerce.

SUPPLEMENTS

INSTRUCTOR'S RESOURCE CD-ROM (0130969788)
The Instructor's Resource CD-ROM includes the Instructor's Manual, Test Item File, PowerPoint slides, and Test Manager.

THE INSTRUCTOR'S MANUAL
The Instructor's Manual features teaching suggestions and answers to review and discussion questions, as well as suggested answers for the Web exercises. This supplement is available on the Instructor's Resource CD-ROM and for download from the password-protected instructor's section.

THE TEST ITEM FILE AND TEST MANAGER
The Test Item File contains multiple choice, true-false, and essay questions. The questions are rated by the level of difficulty and answers are referenced by section. For the instructor's convenience, the Test Item File and Prentice Hall Test Manager are included on the Instructor's Resource CD-ROM.

POWERPOINT PRESENTATIONS
The slides illuminate and build upon key concepts in the text. They are available for both students and instructors for download. They are also found on the Instructor's Resource CD-ROM.

MYPHLIP/COMPANION WEBSITE
There is a dedicated Web site for the text that provides a dynamic ongoing complement and update to the book. The site includes an Interactive Study Guide for students, Web exercises, Internet links, and access to the Instructor's Manual and PowerPoint slides. Features of this new site include real-time news headlines and the ability to customize your home page. Chapter 16 of the text, entitled "Where Do We Go From Here?", is available for download from this site.

PRENTICE HALLS GUIDE TO E-COMMERCE AND E-BUSINESS
This useful guide to e-business and e-commerce introduces students to many aspects of e-business and the Internet. It allows students to discover the role the Internet can play in continuing their education, distance learning, and looking for jobs. This guide is free when packaged with the Awad text.

WEB STRATEGY PRO
Prentice Hall is pleased to offer this powerful educational version of Web Strategy Pro software. This Windows-based, easy-to-use program allows you to bring the entire process of planning an Internet strategy alive in your classroom in seven easy steps. Web Strategy Pro is not available as a stand-alone item but can be packaged with the Awad text at an additional charge. Contact your local Prentice Hall representative for more details.

Read More Show Less

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