Electronic Commerce / Edition 3

Electronic Commerce / Edition 3

by Gary Schneider
     
 

Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models.

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Overview

Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. Readers become aware of the latest technological developments, including increased coverage of wireless technology (m-commerce). The pedagogical value of this new edition is enhanced through a fresh 2-color interior, new and updated material that balances the technological with the strategic aspects of successful e-commerce, and a new, real-world case study, maintaining a clear business focus.

Product Details

ISBN-13:
9780619063115
Publisher:
Course Technology, Inc.
Publication date:
04/01/2002
Edition description:
Older Edition
Pages:
520
Product dimensions:
7.46(w) x 9.30(h) x 1.18(d)

Table of Contents

Ch. 1Introduction to electronic commerce2
Ch. 2Technology infrastructure : the Internet and the World Wide Web53
Ch. 3Selling on the Web : revenue models and building a Web presence106
Ch. 4Marketing on the Web165
Ch. 5Business-to-business strategies : from electronic data interchange to electronic commerce218
Ch. 6Online auctions, virtual communities, and Web portals263
Ch. 7The environment of electronic commerce : legal, ethical, and tax issues304
Ch. 8Web server hardware and software350
Ch. 9Electronic commerce software393
Ch. 10Electronic commerce security435
Ch. 11Payment systems for electronic commerce489
Ch. 12Planning for electronic commerce532

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