Electronic Commerce [NOOK Book]

Overview

"Electronic Commerce" achieved it respectable reputation by steadily advocating the quickly changing scope of the e-commerce. By detailing how the environment of online commerce is progressing, this compendium reflects changes in the economy and how business and society are responding as well as how to deal with the interchanging electronic commerce marketplace.
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Electronic Commerce

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Overview

"Electronic Commerce" achieved it respectable reputation by steadily advocating the quickly changing scope of the e-commerce. By detailing how the environment of online commerce is progressing, this compendium reflects changes in the economy and how business and society are responding as well as how to deal with the interchanging electronic commerce marketplace.
Read More Show Less

Product Details

  • ISBN-13: 9781304089472
  • Publisher: Lulu.com
  • Publication date: 5/31/2013
  • Sold by: LULU PRESS
  • Format: eBook
  • Sales rank: 1,168,879
  • File size: 194 KB

Meet the Author


Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. He previously held teaching appointments at the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as INTERFACES, IS AUDIT & CONTROL JOURNAL, and JOURNAL OF INFORMATION SYSTEMS. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.
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Table of Contents


PART I: INTRODUCTION. 1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE. 3. Selling on the Web. 4. Marketing on the Web. 5. Business-to-Business Activities: Improving Efficiency and Reducing Costs. 6. Social Networking, Mobile Commerce, and Online Auctions. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE. 8. Web Server Hardware and Software. 9. Electronic Commerce Software. 10. Electronic Commerce Security. 11. Payment Systems for Electronic Commerce. PART IV: INTEGRATION. 12. Planning for Electronic Commerce.
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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted September 12, 2002

    Manager's read this NOW! Your job will depend on it.

    This book was writing for programmers, however. After reading this I want to get back into management NOW! I can¿t think of a person that can¿t benefit from this book.

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  • Anonymous

    Posted August 25, 2013

    No text was provided for this review.

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