Electronic Commerce: The Second Wave, Fifth Edition / Edition 5

Electronic Commerce: The Second Wave, Fifth Edition / Edition 5

by Gary P. Schneider
     
 

ISBN-10: 0619213310

ISBN-13: 9780619213312

Pub. Date: 04/19/2004

Publisher: Cengage Learning

Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding,

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Overview

Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.

Product Details

ISBN-13:
9780619213312
Publisher:
Cengage Learning
Publication date:
04/19/2004
Edition description:
Older Edition
Pages:
582
Product dimensions:
7.34(w) x 9.10(h) x 1.21(d)

Table of Contents

Part 1: Introduction 1. Introduction to Electronic Commerce 2. Technology Infrastructure: The Internet and the World Wide Web Part 2: Business Strategies for Electronic Commerce 3. Selling on the Web: Revenue Models and Building a Web Presence 4. Marketing on the Web 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce 6. Online Auctions, Virtual Communities, and Web Portals 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues Part 3: Technologies for Electronic Commerce 8. Web Server Hardware and Software 9. Electronic Commerce Software 10. Security for Electronic Commerce 11. Payment Systems for Electronic Commerce Part 4: Integration 12. Planning for Electronic Commerce

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