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Electronic Commerce: The Second Wave, Fifth Edition / Edition 5

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Overview

Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.

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Product Details

  • ISBN-13: 9780619213312
  • Publisher: Cengage Learning
  • Publication date: 4/19/2004
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 582
  • Product dimensions: 7.34 (w) x 9.10 (h) x 1.21 (d)

Meet the Author

Gary Schneider is a Professor of Accounting and Information Systems at the University of San Diego. The author or co-author of 31 books on accounting, electronic commerce, and information topics. Gary has PhD in accounting systems from the University of Tennessee, and MBA in accounting from Xavier University.

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Table of Contents

Part 1: Introduction 1. Introduction to Electronic Commerce 2. Technology Infrastructure: The Internet and the World Wide Web Part 2: Business Strategies for Electronic Commerce 3. Selling on the Web: Revenue Models and Building a Web Presence 4. Marketing on the Web 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce 6. Online Auctions, Virtual Communities, and Web Portals 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues Part 3: Technologies for Electronic Commerce 8. Web Server Hardware and Software 9. Electronic Commerce Software 10. Security for Electronic Commerce 11. Payment Systems for Electronic Commerce Part 4: Integration 12. Planning for Electronic Commerce

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  • Anonymous

    Posted February 14, 2006

    College Text and General Reference

    I bought this book for an e-com class I had in college. Overall, it is a college text with good standing as a general reference - as it is not a school-based text (i.e. no test/chapter questions). I'd say it's best value is if looking into the industry and trends of e-commerce today. It may be a bit old-aged and with tons of un-used technology fads that are not really used any more today, but still a very good 'General' reference text.

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