Electronic Commerce / Edition 1

Electronic Commerce / Edition 1

by Gary P. Schneider, James T. Perry
     
 

ISBN-10: 0760011796

ISBN-13: 9780760011799

Pub. Date: 11/28/1999

Publisher: Cengage Learning

Electronic Commerce, now in its fourth annual edition, continues to balance both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. The author tackles the business topics first, then addresses the technology needed to support those strategies. New detailed Business Cases in each chapter challenge

Overview

Electronic Commerce, now in its fourth annual edition, continues to balance both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. The author tackles the business topics first, then addresses the technology needed to support those strategies. New detailed Business Cases in each chapter challenge you to apply core concepts to real-world scenarios and to develop solutions. The author has also revised and updated this text to provide the most up-to-the-minute information and resources, including discussions of international, legal, ethical, and tax issues. This text also provides full coverage of the CompTIA EBiz+ certification exam objectives!

Product Details

ISBN-13:
9780760011799
Publisher:
Cengage Learning
Publication date:
11/28/1999
Series:
Management Information Systems Series
Edition description:
Older Edition
Pages:
424
Product dimensions:
7.42(w) x 9.27(h) x 1.00(d)

Related Subjects

Table of Contents

Chapter 1. Introduction to Electronic Commerce Chapter 2. The Internet and the Web: Infrastructure for Electronic Commerce Chapter 3. Web-Based Tools for Electronic Commerce Chapter 4. Electronic Commerce Software Chapter 5. Security Issues in Electronic Commerce Chapter 6. Implementing Security for Electronic Commerce Chapter 7. Electronic Payment Systems Chapter 8. Strategies for Marketing, Sales, and Promotion Chapter 9. Strategies for Purchasing, Logistics, and Support Activities Chapter 10. Electronic Markets and Communities Chapter 11. Legal and Ethics Issues Chapter 12. Business Plans for Implementing Electronic Commerce

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