Electronic Commerce / Edition 1

Electronic Commerce / Edition 1

by Gary P. Schneider, James T. Perry
     
 

Electronic Commerce is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.See more details below

Overview

Electronic Commerce is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.

Product Details

ISBN-13:
9780760011799
Publisher:
Cengage Learning
Publication date:
11/28/1999
Series:
Management Information Systems Series
Edition description:
Older Edition
Pages:
424
Product dimensions:
7.42(w) x 9.27(h) x 1.00(d)

Related Subjects

Table of Contents

Contents
Preface
Ch. 1Introduction to Electronic Commerce1
Ch. 2Infrastructure for Electronic Commerce34
Ch. 3Web-Based Tools for Electronic Commerce78
Ch. 4Electronic Commerce Software115
Ch. 5Security Threats to Electronic Commerce157
Ch. 6Implementing Security for Electronic Commerce193
Ch. 7Electronic Payment Systems237
Ch. 8Strategies for Marketing, Sales, and Promotion281
Ch. 9Strategies for Purchasing and Support Activities: From Electronic Data Interchange to Electronic Commerce325
Ch. 10Strategies for Web Auctions, Virtual Communities, and Web Portals356
Ch. 11The Environment of Electronic Commerce: International, Legal, Ethics, and Tax Issues386
Ch. 12Planning for Electronic Business: Resource and Implementation Issues419
Glossary445
Index463

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