Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not ...include working access code or dust jacketRead moreShow Less
May NOT include supplemental materials such as CDs and access codes. Ships next business day! Choose expedited shipping for delivery in 2-6 business days! May include some ...highlighting or writing.Read moreShow Less
Very Good VG-Book is in very good overall condition. Dust jacket, if applicable, is intact, with no nicks or tears. Spine has no signs of creasing. Pages are clean and notes or ...folds are very limited.Read moreShow Less
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access ...code or dust jacket.Read moreShow Less
2010 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not ...include cdrom or access codes. Customer service is our top priority!Read moreShow Less
2010 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not ...include cd-rom or access codes. Customer service is our top priority!Read moreShow Less
E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.
Product dimensions: 7.30 (w) x 9.00 (h) x 1.10 (d)
Meet the Author
Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. He previously held teaching appointments at the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as INTERFACES, IS AUDIT & CONTROL JOURNAL, and JOURNAL OF INFORMATION SYSTEMS. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.
1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. 3. Selling on the Web. 4. Marketing on the Web. 5. Business-to-Business Activities: Improving Efficiency and Reducing Costs. 6. Social Networking, Mobile Commerce, and Online Auctions. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. 8. Web Server Hardware and Software. 9. Electronic Commerce Software. 10. Security for Electronic Commerce. 11. Payment Systems for Electronic Commerce. 12. Planning for Electronic Commerce.