Electronic Commerce / Edition 3

Electronic Commerce / Edition 3

by Gary Schneider
     
 

ISBN-10: 0619063114

ISBN-13: 9780619063115

Pub. Date: 04/01/2002

Publisher: Course Technology, Inc.

Electronic Commerce, now in its fourth annual edition, continues to balance both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. The author tackles the business topics first, then addresses the technology needed to support those strategies. New detailed Business Cases in each chapter challenge

Overview

Electronic Commerce, now in its fourth annual edition, continues to balance both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. The author tackles the business topics first, then addresses the technology needed to support those strategies. New detailed Business Cases in each chapter challenge you to apply core concepts to real-world scenarios and to develop solutions. The author has also revised and updated this text to provide the most up-to-the-minute information and resources, including discussions of international, legal, ethical, and tax issues. This text also provides full coverage of the CompTIA EBiz+ certification exam objectives!

Product Details

ISBN-13:
9780619063115
Publisher:
Course Technology, Inc.
Publication date:
04/01/2002
Edition description:
Older Edition
Pages:
520
Product dimensions:
7.46(w) x 9.30(h) x 1.18(d)

Table of Contents

Part 1: Introduction
1.Introduction to Electronic Commerce
2.Technology Infrastructure: The Internet and the World Wide Web
Part 2: Business Strategies for Electronic Commerce
3.Selling on the Web: Revenue Models and Building a Web Presence
4.Marketing on the Web
5.Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
6.Online Auctions, Virtual Communities, and Web Portals
7.The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
Part 3: Technologies for Electronic Commerce
8.Web Server Hardware and Software
9.Electronic Commerce Software
10.Electronic Commerce Security
11.Payment Systems for Electronic Commerce
Part 4: Integration
12.Planning for Electronic Commerce

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