Electronic Commerce / Edition 3

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Overview

Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. Readers become aware of the latest technological developments, including increased coverage of wireless technology (m-commerce). The pedagogical value of this new edition is enhanced through a fresh 2-color interior, new and updated material that balances the technological with the strategic aspects of successful e-commerce, and a new, real-world case study, maintaining a clear business focus.

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Product Details

  • ISBN-13: 9780619063115
  • Publisher: Course Technology, Inc.
  • Publication date: 4/1/2002
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 520
  • Product dimensions: 7.46 (w) x 9.30 (h) x 1.18 (d)

Meet the Author

Gary Schneider is a Professor of Accounting and Information Systems at the University of San Diego. The author or co-author of 31 books on accounting, electronic commerce, and information topics. Gary has PhD in accounting systems from the University of Tennessee, and MBA in accounting from Xavier University.

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Table of Contents

Ch. 1 Introduction to electronic commerce 2
Ch. 2 Technology infrastructure : the Internet and the World Wide Web 53
Ch. 3 Selling on the Web : revenue models and building a Web presence 106
Ch. 4 Marketing on the Web 165
Ch. 5 Business-to-business strategies : from electronic data interchange to electronic commerce 218
Ch. 6 Online auctions, virtual communities, and Web portals 263
Ch. 7 The environment of electronic commerce : legal, ethical, and tax issues 304
Ch. 8 Web server hardware and software 350
Ch. 9 Electronic commerce software 393
Ch. 10 Electronic commerce security 435
Ch. 11 Payment systems for electronic commerce 489
Ch. 12 Planning for electronic commerce 532
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  • Anonymous

    Posted September 12, 2002

    Manager's read this NOW! Your job will depend on it.

    This book was writing for programmers, however. After reading this I want to get back into management NOW! I can¿t think of a person that can¿t benefit from this book.

    Was this review helpful? Yes  No   Report this review
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