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Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. Readers become aware of the latest technological developments, including increased coverage of wireless technology (m-commerce). The pedagogical value of this new edition is enhanced through a fresh 2-color interior, new and updated material that balances the technological with the strategic aspects of successful e-commerce, and a new, real-world case study, maintaining a clear business focus.
|Ch. 1||Introduction to electronic commerce||2|
|Ch. 2||Technology infrastructure : the Internet and the World Wide Web||53|
|Ch. 3||Selling on the Web : revenue models and building a Web presence||106|
|Ch. 4||Marketing on the Web||165|
|Ch. 5||Business-to-business strategies : from electronic data interchange to electronic commerce||218|
|Ch. 6||Online auctions, virtual communities, and Web portals||263|
|Ch. 7||The environment of electronic commerce : legal, ethical, and tax issues||304|
|Ch. 8||Web server hardware and software||350|
|Ch. 9||Electronic commerce software||393|
|Ch. 10||Electronic commerce security||435|
|Ch. 11||Payment systems for electronic commerce||489|
|Ch. 12||Planning for electronic commerce||532|
Posted September 12, 2002
This book was writing for programmers, however. After reading this I want to get back into management NOW! I can¿t think of a person that can¿t benefit from this book.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.