Electronic Commerce / Edition 1

Electronic Commerce / Edition 1

by Paul Timmers
     
 

ISBN-10: 0471720291

ISBN-13: 9780471720294

Pub. Date: 12/28/1999

Publisher: Wiley

If your organization is to move successfully into the electronic age it must address the following questions:

• What is your next generation business-to-business trading relationship structure?

• Which business models are relevant for the Internet?

• How do you create a successful marketing strategy?

• What is the appropriate

…  See more details below

Overview

If your organization is to move successfully into the electronic age it must address the following questions:

• What is your next generation business-to-business trading relationship structure?

• Which business models are relevant for the Internet?

• How do you create a successful marketing strategy?

• What is the appropriate marketing programme?

• How do you implement the necessary changes?

• What will be the future of business-to-business electronic commerce?
This book will help you answer these questions to ensure you can take advantage of the unprecedented opportunities on offer in the business-to-business trading environment, rather than have the competition take advantage of you.

Product Details

ISBN-13:
9780471720294
Publisher:
Wiley
Publication date:
12/28/1999
Series:
John Wiley Series in Information Systems Series, #33
Pages:
288
Product dimensions:
0.81(w) x 9.00(h) x 6.00(d)

Table of Contents

Key Features of Internet Electronic Commerce.
Business Models for Electronic Commerce.
Business-to-Business Electronic Commerce Cases.
Markets and Competition.
Marketing Strategies and Programmes.
Roadmap for Business-to-Business Electronic Commerce.
Bibliography.
Endnotes.
Subject Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >