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Electronic Commerce / Edition 1
     

Electronic Commerce / Edition 1

by Paul Timmers
 

ISBN-10: 0471720291

ISBN-13: 9780471720294

Pub. Date: 12/28/1999

Publisher: Wiley

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and

Overview

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Product Details

ISBN-13:
9780471720294
Publisher:
Wiley
Publication date:
12/28/1999
Series:
John Wiley Series in Information Systems Series , #33
Pages:
288
Product dimensions:
6.28(w) x 9.37(h) x 0.86(d)

Table of Contents

Key Features of Internet Electronic Commerce.
Business Models for Electronic Commerce.
Business-to-Business Electronic Commerce Cases.
Markets and Competition.
Marketing Strategies and Programmes.
Roadmap for Business-to-Business Electronic Commerce.
Bibliography.
Endnotes.
Subject Index.

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