Electronic Commerce, Sixth Edition / Edition 6

Electronic Commerce, Sixth Edition / Edition 6

by Gary P. Schneider
     
 

ISBN-10: 0619217049

ISBN-13: 9780619217044

Pub. Date: 04/04/2005

Publisher: Cengage Learning


Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models.…  See more details below

Overview


Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. Readers become aware of the latest technological developments, including increased coverage of wireless technology (m-commerce). The pedagogical value of this new edition is enhanced through a fresh 2-color interior, new and updated material that balances the technological with the strategic aspects of successful e-commerce, and a new, real-world case study, maintaining a clear business focus.

Product Details

ISBN-13:
9780619217044
Publisher:
Cengage Learning
Publication date:
04/04/2005
Edition description:
Older Edition
Pages:
648
Product dimensions:
7.44(w) x 9.16(h) x 1.33(d)

Table of Contents


Part 1: Introduction 1. Introduction to Electronic Commerce 2. Technology Infrastructure: The Internet and the World Wide Web Part 2: Business Strategies for Electronic Commerce 3. Selling on the Web: Revenue Models and Building a Web Presence 4. Marketing on the Web 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce 6. Online Auctions, Virtual Communities, and Web Portals 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues Part 3: Technologies for Electronic Commerce 8. Web Server Hardware and Software 9. Electronic Commerce Software 10. Electronic Commerce Security 11. Payment Systems for Electronic Commerce Part 4: Integration 12. Planning for Electronic Commerce

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