Electronic Commerce: B2C Strategies and Models / Edition 1

Electronic Commerce: B2C Strategies and Models / Edition 1

by Steve Elliott
     
 

ISBN-10: 0471487058

ISBN-13: 9780471487050

Pub. Date: 04/16/2002

Publisher: Wiley

A much-needed look at real e-commerce success stories across a broad range of countries and environments to identify issues specific to a particular market. Bringing together contributions from internationally renowned researchers, the firms that have been selected are recognized as leaders in the use of the Internet, from sectors including: travel, books,

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Overview

A much-needed look at real e-commerce success stories across a broad range of countries and environments to identify issues specific to a particular market. Bringing together contributions from internationally renowned researchers, the firms that have been selected are recognized as leaders in the use of the Internet, from sectors including: travel, books, music, technology sales, gifts, groceries and general merchandise.

Of value to senior and middle managers and both corporate and independent management consultants, this book will also be of interest to MBA students, post-graduate students of business and IT-related subjects, and others confronted by the necessity for Internet-based business innovation who are unsure how best to proceed.

Product Details

ISBN-13:
9780471487050
Publisher:
Wiley
Publication date:
04/16/2002
Series:
John Wiley Series in Information Systems Series
Pages:
368
Product dimensions:
1.00(w) x 9.00(h) x 6.00(d)

Related Subjects

Table of Contents

Foreword by Peter Keen.

Contributors.

Series Preface by Rudy Hirschheim.

Introduction to B2C Strategies and Models (Steve Elliot).

Internet Retailing in Australia (Steve Elliot).

Internet Retailing in Denmark (Niels Bjørn-Andersen).

Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris).

Internet Retailing in Hong Kong, China (Matthew Lee).

Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins).

Internet Retailing in the United States (Don Lloyd Cook, et al.).

Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn-Andersen).

Research Model and Theoretical Implications (Steve Elliot).

Conclusion (Steve Elliot).

References.

Index.

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