×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Electronic Media and Indigenous Peoples: A Voice of Our Own?
     

Electronic Media and Indigenous Peoples: A Voice of Our Own?

by Donald R. Browne
 
This ground-breaking study reveals the unintentional effects that electronic media have on indigenous peoples. The media can alter their languages, challenge indigenous power structures, revise attitudes toward women, and at times style their communication after the majority culture media model.

Overview

This ground-breaking study reveals the unintentional effects that electronic media have on indigenous peoples. The media can alter their languages, challenge indigenous power structures, revise attitudes toward women, and at times style their communication after the majority culture media model.

Editorial Reviews

Booknews
Describes the efforts of various indigenous peoples to present themselves in radio, television, and audio- and videocassettes, based on field research with Irish speakers, Native Americans, Sami in Scandinavia, Maori in New Zealand, and Basque in France. Discusses the historical development of indigenous use of media, details specific programs and management training, and reveals how the electronic media alter indigenous languages and change styles of communication to resemble the majority culture. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780813823164
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
08/01/1996
Pages:
288
Product dimensions:
5.67(w) x 8.73(h) x 0.33(d)

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews