Electronic Media Criticism: Applied Perspectives / Edition 3

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For students as well as professionals, Electronic Media Criticism: Applied Perspectives provides a clear, concise foundation in critical approaches to electronic media. Dr. Orlik applies key aesthetic, sociological, psychological, structural, and economic insights to the practical and comprehensive evaluation of the programming and advertising content of radio and television. In times of intense outside pressure, it is crucial that media professionals know how to evaluate their own work as well as that of others. This book offers the tools necessary for combatting and neutralizing unfair media criticism that originates from antagonistic pressure groups. You will come away with skills vital to the intelligent, rational analysis of the successes or failures of your electronic media productions. Discover in-depth coverage of both radio and television, broadcast and nonbroadcast, commercials and programs; appendices with two sample sitcom scripts and suggested exercises; a unique discussion of ethics and values; analyses of and perspectives on reality programming; and numerous scripts, storyboards, reviews, cartoons, and essays providing multi-dimensional perspectives on television and radio content. Electronic Media Criticism: Applied Perspectives is the one book on media criticism that every student and professional needs in his or her library.
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Product Details

  • ISBN-13: 9780415995368
  • Publisher: Taylor & Francis
  • Publication date: 11/13/2008
  • Edition number: 3
  • Pages: 560
  • Product dimensions: 0.70 (w) x 1.00 (h) x 1.20 (d)

Meet the Author

Peter B. Orlik is director and professor in Central Michigan University’s School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association’s Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.

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Table of Contents

Chapter 1 The Essence of Criticism

Chapter 2 Critical Functions
Chapter 3 Criticism and the Communication Process
Chapter 4 Knowledge Processing
Chapter 5 Tonal and Talent Ingredients
Chapter 6 Stage-Molding Ingredients
Chapter 7 Business Gratifications
Chapter 8 Audience Gratifications
Chapter 9 Depiction Analysis
Chapter 10 Structural Analysis
Chapter 11 Probing Ethics and Values
Chapter 12 Aesthetics and Art
Chapter 13 The Logic of Aesthetic Form
Chapter 14 Reality Programming
Chapter 15 Composite Criticism
Appendix A Specimen Scripts
Appendix B Suggested Exercises

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