Electronic Media Criticism: Applied Perspectives / Edition 3

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Overview

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic,
sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

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Product Details

  • ISBN-13: 9780415995375
  • Publisher: Taylor & Francis
  • Publication date: 11/13/2008
  • Edition description: New Edition
  • Edition number: 3
  • Pages: 560
  • Product dimensions: 0.70 (w) x 1.00 (h) x 1.10 (d)

Meet the Author

Peter B. Orlik is director and professor in Central Michigan University’s School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association’s Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.

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Table of Contents

List of Illustrations
List of Critiques
Preface
1 The Essence of Criticism 1
2 Critical Functions 13
3 Criticism and the Communication Process 30
4 Knowledge Processing 47
5 Tonal and Talent Ingredients 67
6 Stage-Molding Ingredients 82
7 Business Gratifications 96
8 Audience Gratifications 110
9 Reality Programming 131
10 Depiction Analysis 153
11 Structural Analysis 173
12 Probing Ethics and Values 195
13 Aesthetics and Art 215
14 The Logic of Aesthetic Form 235
15 Composite Criticism 258
Appendix A: Specimen Scripts 271
Appendix B: Suggested Exercises 315
Index 327
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