ELECTRONIC MEDIA MANAGEMENT 2ED

ELECTRONIC MEDIA MANAGEMENT 2ED

by Peter K. Pringle
     
 

This fourth edition of a classic text features important updates reflecting the enormous changes that have taken place since the Telecommunications Act of 1996 and the ever-increasing importance of the Internet and the World Wide Web. The implications of these changes, and others, are examined in this new edition, which seeks to equip electronic media students for… See more details below

Overview

This fourth edition of a classic text features important updates reflecting the enormous changes that have taken place since the Telecommunications Act of 1996 and the ever-increasing importance of the Internet and the World Wide Web. The implications of these changes, and others, are examined in this new edition, which seeks to equip electronic media students for management in a new millennium - and the unprecedented challenges that will surely accompany it.

Editorial Reviews

Booknews
A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Louis E. Conrad
As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book.

Product Details

ISBN-13:
9780240800509
Publisher:
Elsevier Science & Technology Books
Publication date:
11/13/1990
Edition description:
2nd ed
Pages:
416

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