ELECTRONIC MEDIA MANAGEMENT 2ED

ELECTRONIC MEDIA MANAGEMENT 2ED

by Peter K. Pringle
     
 

This new edition of a classic text features important updates that reflect changes, practices, and priorities in the media industry, including revised broadcast and cable regulations; increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio; enhanced competition; facing affiliates of the three major networks; a new vision…  See more details below

Overview

This new edition of a classic text features important updates that reflect changes, practices, and priorities in the media industry, including revised broadcast and cable regulations; increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio; enhanced competition; facing affiliates of the three major networks; a new vision of the future of electronic media management.

Editorial Reviews

Booknews
A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Louis E. Conrad
As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book.

Product Details

ISBN-13:
9780240800509
Publisher:
Elsevier Science & Technology Books
Publication date:
11/13/1990
Edition description:
2nd ed
Pages:
416

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