Electronic Media Management / Edition 3

Electronic Media Management / Edition 3

by Michael F Starr
     
 

ISBN-10: 0240801997

ISBN-13: 9780240801995

Pub. Date: 11/28/1994

Publisher: Taylor & Francis

This new edition of a classic text features important updates that reflect changing practices and priorities, including:
• Significant revision of Broadcast Regulations and Managing the Cable Television System, detailing new regulations and guidelines
• Updates of Broadcast Programming focusing on the increased emphasis on niche radio

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Overview

This new edition of a classic text features important updates that reflect changing practices and priorities, including:
• Significant revision of Broadcast Regulations and Managing the Cable Television System, detailing new regulations and guidelines
• Updates of Broadcast Programming focusing on the increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio.



• Dicussion of the enhanced copetition facing affiliates of the three major networks resulting from the expanded Fox network schedule and the increase in cable channel alternatives made available by fiber optics
• A new vision of what is to come in
Electronic Media Management and the Future. Peter K Pringle is Professor and Head of the Department of Communocation at the University of Tennessee at Chattanooga. He has served as general manager, news director, and producer-host in radio, and as producer-host, news writer, news editor, and television director in television. Michael F Starr is Professor and Director of Graduate Studies in the Department of Radio-Television at Southern Illinois University at Carbondale. The late William E McCavitt was Chairman of the Communications Media Department at Indiana University of Pennsylvania. He was the author of five other books.

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Product Details

ISBN-13:
9780240801995
Publisher:
Taylor & Francis
Publication date:
11/28/1994
Edition description:
Older Edition
Pages:
425
Product dimensions:
6.99(w) x 9.97(h) x 1.13(d)

Table of Contents

Broadcast station management; Financial management; Personnel management; Broadcast programming; Broadcast sales; Broadcast promotion; Broadcast regulations; Managing the cable television system; Public broadcast station management ; Entry into the electronic media business; Electronic media management and the future; Appendices; Glossary

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