Electronic Media Management, Revised [NOOK Book]

Overview

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this ...
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Electronic Media Management, Revised

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Overview

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Audience: Students in broadcast and media management; Managers in the broadcast/cable industry.

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Editorial Reviews

Booknews
A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Louis E. Conrad
As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book.
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Product Details

  • ISBN-13: 9781136028656
  • Publisher: Taylor & Francis
  • Publication date: 6/26/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 5
  • Pages: 432
  • File size: 17 MB
  • Note: This product may take a few minutes to download.

Table of Contents

Ch. 1 Broadcast station management 1
Ch. 2 Financial management 31
Ch. 3 Human resource management 61
Ch. 4 Broadcast programming 101
Ch. 5 Broadcast sales 147
Ch. 6 Broadcast promotion and marketing 191
Ch. 7 Broadcast regulations 221
Ch. 8 Managing the cable television system 259
Ch. 9 Public broadcast station management 287
Ch. 10 Entry into the electronic media business 327
App. A TV parental guidelines 367
App. B Excerpt from membership drive producer's manual 369
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