Electronic Media Management, Revised

Electronic Media Management, Revised

by Peter Pringle, Michael F Starr
     
 

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on

Overview

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Editorial Reviews

Booknews
A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Louis E. Conrad
As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book.

Product Details

ISBN-13:
9781136028656
Publisher:
Taylor & Francis
Publication date:
06/26/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
432
File size:
18 MB
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This product may take a few minutes to download.

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