Electronic Media: Then, Now, and Later / Edition 2

Electronic Media: Then, Now, and Later / Edition 2

by Norman J. Medoff, Barbara K. Kaye
     
 

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ISBN-10: 0240812565

ISBN-13: 9780240812564

Pub. Date: 08/20/2010

Publisher: Taylor & Francis

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later” approach

Overview

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later” approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media.

FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry.

Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.

Product Details

ISBN-13:
9780240812564
Publisher:
Taylor & Francis
Publication date:
08/20/2010
Edition description:
New Edition
Pages:
318
Product dimensions:
8.30(w) x 10.70(h) x 1.00(d)

Table of Contents

Chapter 1 Tuning In to Electronic Media
Chapter 2 Radio
Chapter 3 Television
Chapter 4 Cable, Satellite, and Other Delivery Systems
Chapter 5 The Internet
Chapter 6 Programming
Chapter 7 Advertising
Chapter 8 Audience Measurement
Chapter 9 Business and Ownership
Chapter 10 Operating, Producing, and Distribution
Chapter 11 The Feature Film and Video Game Industries
Chapter 12 Regulation, Legal Issues, and Ethics
Chapter 13 Media Effects
Chapter 14 Personal/Social Media - The Future

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