Electronic Media: Then, Now, and Later [NOOK Book]

Overview

This book provides a link between the traditional world of broadcasting and the contemporary universe of digital electronic media, which offers individuals increasingly greater control over listening, viewing, and electronic interaction.

Read More Show Less
... See more details below
Electronic Media: Then, Now, and Later

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$54.95
BN.com price

Overview

This book provides a link between the traditional world of broadcasting and the contemporary universe of digital electronic media, which offers individuals increasingly greater control over listening, viewing, and electronic interaction.

Read More Show Less

Editorial Reviews

From the Publisher
"I believe the strongest aspect of this [text] is its clarity. It is very easy to read, treats major points, and repeats concepts from chapter to chapter as appropriate. I believe that it would be very easy for students to follow and take notes from."—Justin P. West, Holyoke Community College

"The focus of this text is very good for a basic electronic media-type course. I particularly like the then, now, and future approach. It covers the basic concepts of such a class in a clear [and] organized way."—William J. Adams, Kansas State University

"The authors use appropriate language for an introductory survey class text. They provide simple, useful explanations and examples to enhance the understanding of some complex issues. Students will be able to easily read the text."—Douglas L. Sudoff, Northwest Missouri State University

"The writing style is very accessible to students. Even though I already knew the content, I found it interesting. Students will like reading this text."—John Chapin, Penn State University

"I liked the dispersal of the new technology information in each chapter as opposed to adding a new chapter with updated material in it. This material is more properly placed with its relevant topic that in a separate chapter."—Stewart Blakley, Brenau University

"The chapter on Audience Measurement and Sales has the best history of the ratings systems in any survey media book I have read in a teaching/professional career that dates back to 1954..."—Bennett Strange, Louisiana College

Read More Show Less

Product Details

  • ISBN-13: 9780240815855
  • Publisher: Elsevier Science
  • Publication date: 8/6/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 318
  • File size: 29 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Dr. Medoff is Director of the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and has overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. In addition, he has served as president of the Broadcast Education Association and has recently been the recipient of a Fulbright Specialist Grant.

Read More Show Less

Table of Contents

Tuning In to Electronic Media; Radio; Television; Cable, Satellite, and Other Delivery Systems; The Internet; Programming; Advertising; Audience Measurement; Business and Ownership; Operating, Producing, and Distribution; The Feature Film and Video Game Industries; Regulation, Legal Issues, and Ethics; Media Effects; Personal/Social Media - The Future
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)