Electronic Media Ratings / Edition 1

Paperback (Print)
Buy Used
Buy Used from BN.com
$17.96
(Save 25%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $4.37
Usually ships in 1-2 business days
(Save 81%)
Other sellers (Paperback)
  • All (10) from $4.37   
  • New (1) from $65.00   
  • Used (9) from $4.37   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$65.00
Seller since 2014

Feedback rating:

(113)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.

Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.

Read More Show Less

Product Details

  • ISBN-13: 9780240800660
  • Publisher: Taylor & Francis
  • Publication date: 1/28/1992
  • Series: Electronic Media Guides Ser.
  • Edition number: 1
  • Pages: 128
  • Product dimensions: 6.01 (w) x 9.17 (h) x 0.34 (d)

Table of Contents

Introduction
1 Why Ratings? 1
The Economic Background 1
Changes in Broadcasting Practices 3
The Switch to Multiple Sponsorship 4
The Ratings Grow in Importance 4
The Raters 5
Summary 12
2 Gathering the Data: The Theory Behind the Process 13
The Scientific Method 13
Goals of Research 13
Selecting the Nielsen/Arbitron Families 17
Summary 25
3 Survey Methods: Out of the Laboratory and into the Field 27
Choosing a Method 27
Meter Surveys 27
Diary Surveys 30
Telephone Surveys 33
Summary 34
4 Calculating the Results, or What the Ratings Report 35
Ratings Are Approximations 35
Types of Ratings 37
Ratings Terminology 39
Advertiser Computed Measures of Size and Efficiency 41
Summary 42
5 Interpreting the Ratings Reports: How the Ratings Are Used 44
Luring and Selling the Audience 44
Ratings as Programming Tools 44
Sweeps 45
Ratings as Tools for Sales Promotion 46
The Network Sales Process 47
The Local TV Marketplace 49
Radio Sales 54
6 Network TV Ratings 56
Major Method: The People Meter 56
Other Changes in the Network Reports 58
The Nielsen Network Reports 59
Future Directions 59
7 Local TV Ratings 64
The Services 64
Major Ratings Methods for Television 65
8 Radio Ratings 73
The Switch to a Personal Medium 73
Basic Radio Concepts 73
Network Radio 76
Local Radio 76
The Services 77
9 Cable and VCR Ratings 80
National Measurement 81
Local Cable Market Measurement 83
Local Cable Franchises 84
VCR Measurement 84
10 The Business in Front of the Box 89
Raters and Their Critics 89
A Look Ahead 91
Appendix A Summary of Services and Methods for Radio
Network Radio 93
Local Radio 93
Appendix B Summary of Services and Methods for Television
Network Television 95
Local Television 96
Appendix C Glossary 99
Selected Bibliography 117
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)