Electronic Retailing Market

Overview

Electronic home shopping is, without a doubt, one of the most sensational developments to hit the retailing world since the advent of mail order shopping in the nineteenth century. One of the fastest-growing segments of the retail industry, it has mushroomed from a mere $350 million to $3 billion in volume in less than a decade. For the businessperson thinking about entering these new markets, the time has never been better. And now this unique study provides you with all the ...
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Overview

Electronic home shopping is, without a doubt, one of the most sensational developments to hit the retailing world since the advent of mail order shopping in the nineteenth century. One of the fastest-growing segments of the retail industry, it has mushroomed from a mere $350 million to $3 billion in volume in less than a decade. For the businessperson thinking about entering these new markets, the time has never been better. And now this unique study provides you with all the detailed information and analysis you need to do it right.

The Electronic Retailing Market ex-plores, in depth, every aspect of this dynamic new retailing segment, from its history and evolution, to the factors and trends that have contributed to its phenomenal growth of recent years, to its prospects for future growth. It begins with an overview of electronic retailing in the United States and then zeroes in for a detailed look at each of its three major markets: television shopping channels, infomercials, and interactive retailing (shopping by computer). Numerous charts and tables define and trace the development of trends, while insightful commentary explains how these trends are shaping electronic retailing today and how they are likely to impact upon its future.

But that's not all. This unique study also features a series of Competitive Profiles in which leaders in each of the three major markets reveal the strategies they used to beat out the competition. You'll learn the secrets behind the runaway success and sustained growth of QVC, HSN, Hawthorne Commu-nications, Regal Group, CompuServe, The Interaxx System, and other market leaders.

A vast compendium of crucial data on this fast-growing segment of the retail industry
* Detailed information on the size, growth, composition, and competitive environment of remote shopping and its three main markets
* A detailed exposition of demographic, socioeconomic, and other trends impacting on the U.S. retail market and their significance to electronic shopping
* Dozens of eye-opening Competitive Profiles of leaders in all three markets

The Electronic Retailing Market is an indispensable tool for retailers, vendors, suppliers, and providers who would like to profit from this exciting new medium. It is also a source of valuable, hard-to-find information for current and prospective producers of home shopping programming.

An indispensable tool for retailers, vendors, suppliers, and providers who would like to profit from an exciting new medium . . .

The Electronic Retailing Market

This unique study features a series of Competitive Profiles in which leaders in each of the three major electronic retailing markets reveal the strategies they used to beat out the competition. You'll learn the secrets behind the runaway success and sustained growth of QVC, HSN, Hawthorne Communications, Regal Group, CompuServe, The Interaxx System, and other market leaders.

You'll also find a wealth of valuable, hard-to-get information for current and prospective producers of home shopping programming.

A vast compendium of crucial data on this fast-growing segment of the retail industry
* Detailed information on the size, growth, composition, and competitive environment of remote shopping and its three main markets
* A detailed exposition of demographic, socioeconomic, and other trends impacting on the U.S. retail market and their significance to electronic shopping
* A fascinating review of the history and development of electronic retailing

Packaged Facts is a New York-based market research firm and a leading publisher of syndicated market studies. One of the few such publishers to cover consumer markets, it currently publishes more than 40 market studies a year. A division of the worldwide consulting and research firm Find/SVP, it was founded in the early 1960s as one of North America's first information services.

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Product Details

  • ISBN-13: 9780471133582
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/28/1996
  • Series: National Retail Federation Series , #28
  • Edition number: 1
  • Pages: 176
  • Product dimensions: 8.70 (w) x 11.30 (h) x 0.63 (d)

Table of Contents

TV HOME SHOPPING.

Market Overview: TV Home Shopping.

The Competitive Situation in TV Home Shopping.

Marketing Trends and Customer Demographics.

INFOMERCIALS.

Market Overview: Infomercials.

The Competitive Situation in the Infomercial Industry.

Marketing Trends in the Infomercial Industry.

INTERACTIVE RETAILING.

Market Overview: Interactive Retailing.

Interactive Television Retailing.

Interactive Computerized Retailing.

Consumer Usage.

Appendix.

Index.

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