Electronic Whistle-Stops / Edition 1

Electronic Whistle-Stops / Edition 1

by Gary W. Selnow
     
 

ISBN-10: 0275961648

ISBN-13: 9780275961640

Pub. Date: 03/30/1998

Publisher: ABC-CLIO, Incorporated

Fifty years ago, the political whistle-stop tour was thus named because trains blew their whistles twice when making unscheduled stops in backwater towns. Like its distant cousin, the electronic whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy, efficiency, and

Overview

Fifty years ago, the political whistle-stop tour was thus named because trains blew their whistles twice when making unscheduled stops in backwater towns. Like its distant cousin, the electronic whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy, efficiency, and success at voter persuasion unimaginable to earlier whistle-stoppers such as Harry Truman. Selnow illustrates how the Internet and earlier electronic technologies have been used politically and what the side-effects, intended and otherwise, have been.

Product Details

ISBN-13:
9780275961640
Publisher:
ABC-CLIO, Incorporated
Publication date:
03/30/1998
Series:
Praeger Series in Political Communication Series
Edition description:
New Edition
Pages:
264
Product dimensions:
6.00(w) x 9.00(h) x 0.54(d)

Table of Contents

Series Foreword

Preface

Introduction

Context: Lessons of the Past—Formats for the Future

Theory: Mass Communication and Its Lessons for the Internet

Media History and Evolution: New Formats, New Content

Political Communication on the Internet

Mainstream Candidates on the Internet

The Rank and File: New Voices in Political Campaigns

Experiments on the Web: Information Innovations

The Press, Politics, and the People

The Use and Impact of the Internet on Journalism: The Reporter's View

A Changing Public Agenda and Audience Fragmentation

The Public's Acceptance of the Internet

Further Reading

Index

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