Electronic Whistle-Stops

Electronic Whistle-Stops

by Gary W. Selnow
     
 

ISBN-10: 027596163X

ISBN-13: 9780275961633

Pub. Date: 03/30/1998

Publisher: ABC-CLIO, Incorporated

Fifty years ago, the political whistle-stop tour was thus named because trains blew their whistles twice when making unscheduled stops in backwater towns. Like its distant cousin, the electronic whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy,

Overview

Fifty years ago, the political whistle-stop tour was thus named because trains blew their whistles twice when making unscheduled stops in backwater towns. Like its distant cousin, the electronic whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy, efficiency, and success at voter persuasian unimaginable to by earlier whistle-stoppers such as Harry Truman.As Selnow shows, American political campaigns have an extraordinary affinity for electronic devices. They have seized upon electronic bulletin boards, home pages, and electronic libraries. Since political campaigns are communication campaigns, Selnow concludes that candidates who successfully inform, persuade, enlighten, and even confuse voters will win votes. Selnow also examines the debate between those who argue that new technologies have improved efficiency and those who believe that the innovations have affected society in other ways. Scholars and students of American political communication must read this book; the lively style will also make it exciting reading for anyone interested in this new political tool.

Product Details

ISBN-13:
9780275961633
Publisher:
ABC-CLIO, Incorporated
Publication date:
03/30/1998
Series:
Praeger Studies in Political Communication Series
Pages:
264
Product dimensions:
6.00(w) x 9.00(h) x 0.75(d)

Table of Contents

Series Foreword

Preface

Introduction

Context: Lessons of the Past—Formats for the Future

Theory: Mass Communication and Its Lessons for the Internet

Media History and Evolution: New Formats, New Content

Political Communication on the Internet

Mainstream Candidates on the Internet

The Rank and File: New Voices in Political Campaigns

Experiments on the Web: Information Innovations

The Press, Politics, and the People

The Use and Impact of the Internet on Journalism: The Reporter's View

A Changing Public Agenda and Audience Fragmentation

The Public's Acceptance of the Internet

Further Reading

Index

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