Elements of Graphic Design: Space, Unity, Page Architecture, and Type

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Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Designreveals the secrets of successful graphic design from the unique perspective of the page’s “white space.” With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be rendered more effective by including white space in the page architecture. The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”.

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Editorial Reviews

Library Journal
For those in need of concentrated curriculum, this volume by graphic designer White (Type in Use) provides a crash course in the fundamentals of graphic design. The book begins with a refreshingly concise overview of the communicator's job, then elaborates on what White considers the seven design components: unity, gestalt, space, dominance, hierarchy, balance, and color. While one would be hard pressed to take issue with the perspectives advanced here, readers may wish that White had taken more of his own advice. The book's jam-packed pages, crammed with diminutive (and sometimes dubious) examples, are a bit daunting. A book half as dense and twice as large would have provided a much more compelling demonstration of White's ideas. Though focusing more narrowly on information design, Edward R. Tufte takes a similar instructional approach in his gorgeous Visual Explanations; Philip Meggs's History of Graphic Design is also highly recommended. Design professionals may find the occasional kernel of wisdom in White's book, but those new to the profession will benefit most. For larger public libraries or libraries serving design programs.-Phil Hamlett, Turner & Assocs., San Francisco Copyright 2003 Reed Business Information.
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Product Details

  • ISBN-13: 9781581152500
  • Publisher: Skyhorse Publishing
  • Publication date: 11/28/2002
  • Pages: 160
  • Product dimensions: 6.13 (w) x 9.12 (h) x 0.39 (d)

Meet the Author

Alexander W. White is an accomplished graphic designer who has shaped the visual design of nineteen magazines and twenty identity programs and been a consultant to numerous publications, art directors, and editors. He has taught design at the Hartford Art School of the University of Hartford for fifteen years and has lectured widely on typography and design to professionals in corporations and at conferences. The author of Type in Use and How to Spec Type, he lives in New York City. .

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Table of Contents

Introduction 1
Sect. 1 Space
Ch. 1 Space is emptiness 13
Ch. 2 Symmetry and asymmetry 31
Ch. 3 The historical development of space: Five timelines 40
Sect. 2 Unity
Ch. 4 Unity and space 51
Ch. 5 The seven design components 57
Ch. 6 How to use the seven design components 69
Sect. 3 Page Architecture
Ch. 7 The page as visual structure 77
Ch. 8 Connecting elements and pages 87
Ch. 9 Three-dimensional space 95
Sect. 4 Type
Ch. 10 Listening to type 103
Ch. 11 Typographic technicalities 111
Ch. 12 Display type 121
Ch. 13 Text 129
Glossary 136
Bibliography 140
Designer's checklist 142
Index 144
Colophon 148
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted July 6, 2006

    Great for students!

    for students it's great a lot of useful info well explained, it really helps!!!! get it!

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  • Anonymous

    Posted February 28, 2006

    Truly a must have

    If you are a graphic design student get the book, it will give you very valuable insights on how to create interesting design relations.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 22, 2009

    No text was provided for this review.

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