Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers

Overview

Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. It is packed with the tools to reach and engage today’s too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is ...

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The Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers

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Overview

Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. It is packed with the tools to reach and engage today’s too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation tools in every written document and on every web page. Chapters cover new technologies, new audience expectations, formatting, readability, and flow, and much more. The Elements of Internet Style is a must-have for everyone who cares about delivering information to readers online, in print, and everywhere else.

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Product Details

  • ISBN-13: 9781581154924
  • Publisher: Skyhorse Publishing
  • Publication date: 12/26/2007
  • Pages: 160
  • Product dimensions: 6.00 (w) x 9.00 (h) x 6.10 (d)

Meet the Author

EEI Press is the trade-publishing division of EEI Communications, the oldest full-service "publishing think tank" on the East Coast. EEI Press publishes handbooks and textbooks on the industry, as well as its newsletter, The Editorial Eye. EEI Press is based in Alexandria, Virginia.

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Table of Contents


Preface: What New Rules?     v
Acknowledgments     ix
Excerpt from the Foreword to the First Edition     xi
The New Publishing Landscape and Lexicon     1
Creating Valuable Content: The Internet Influence     11
Connecting with Tomorrow's Readers, Customers, and Colleagues     19
Understanding What Web 2.0 Means for Editors and Writers     29
Listening to People Talk: How Conversational Media Works     35
Shaping Information for Its Users: The Pursuit of Usefulness     47
Web Style: Writing, Organizing, Editing     55
The Rules Used to Matter What Now?     81
You've Got a Style of Your Own     105
New Usage: Adventuresome, Troublesome, or Tiresome?     125
Coda: The Future of the Book     153
Resources for Continuing Education     167
Index     173
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